Article CategoriesTechnology | Marketing | Running a Nonprofit | Fundraising | Websites | All Articles
 
  • When it comes to your nonprofit website, a call to action is the very spot where you ask somebody to do something like donate or volunteer. When you’re ready to write a call to action on your website, keep these tips in mind.

  • Believe it or not, email is still a sure bet when it comes to nonprofit marketing. According to the American Marketing Association, email marketing has the highest ROI among all marketing tools used by nonprofits.

  • As a nonprofit, having a user-friendly website is vital to boosting donations and growing your mission. Considering 70% of smartphone owners use phones daily to access the internet, your website must feature a responsive design.

  • 31336366-da00-4289-ac46-0a6dadddb885.jpgGeorge Clooney may think Twitter is stupid, but social networking can be vital to growing your mission. When used properly, Twitter can lead to increased brand recognition, boosted web traffic, more volunteers and new donors.

  • With charitable giving at an all-time high, note that online fundraising is growing much faster than any other kind. As a nonprofit, you can grow your mission and boost online donations by following six simple best practices.

  • Nonprofits often struggle to develop a coherent marketing strategy for even their biggest and most important events. Next time you find yourself planning an event, consider these marketing methods to generate a buzz.

  • When it comes to your online presence, you need more than a mission statement. You need a website that is both beautiful and functional. If you want to take your nonprofit to new heights, make sure you have these six tools.

  • 236dbb16-b88e-4f7b-9cef-4ea145252798.jpgWhen used properly, social media can be vital to helping nonprofits increase awareness and connect with potential donors on a personal level. If you’re utilizing social media to grow your mission, consider these five tips.

  • Email marketing remains one of the most efficient ways to share your nonprofit’s mission and boost donations. Believe it or not, over 2.5 billion people on Earth use email, sending 122 TRILLION messages every hour.

  • Landing PagesWhether you want people to donate, volunteer or simply join your mailing list, landing pages are vital to engaging your website’s visitors and getting them to take action. Here are a few things to keep in mind.

  • integrated payment providerYou might be surprised to find out that Google, the mother of all search engines, has a program specifically created for nonprofit organizations. Google for Nonprofits includes a free membership and access to Google Grants, which provides nonprofits with $10,000 per month to advertise on Google.com.

  • SEO basicsIf you’ve spent time digging around your website or researching search engine optimization, you’ve certainly stumbled across the terms “title tags” and “meta descriptions.” And, you may have a few questions.

  • search bar The internet brings endless information to our fingertips, while search engines like Google enable us to quickly sort through it and find what we need. But, have you ever wondered how a search engine actually works?