Posted by Jay Wilkinson


One of the best platforms for establishing yourself as a thought leader or expert in your field is your website. It’s the perfect place for talking not only about your organization and what it offers, but also about your knowledge and expertise as it relates to your cause.

If you want to build your credibility in your space, sharing valuable and relevant content on your website and social networks is an effective way to do it. Here are eight easy ways to get started.

  1. Post content that will help visitors deal with a life issue they may be facing.

    Depending upon your area of expertise, an example could be an article about “How to Care for Your Aging Parents” or “Three Ways to Identify a Family Suffering From Addiction.”

  2. Look for ways to ways to tie your organization to current events or legislative issues.

    This may be in the form of blog posts, articles, press releases, informal polls, videos—any content that’s relevant to your audience and highlights your thought leadership.

  3. Stories that show how your organization is making an impact.

    This is key. You can talk all day about your expertise, but is it making a difference? Share success stories about your organization so people can see that not only is your nonprofit making an impact, but that you are impacting your organization.

  4. Offer guidance and resources.

    You may have a valuable ability to connect your visitors with resources they need, perhaps linking people to the right government agencies, health facilities or other organizations. Make this obvious on your site.

  5. Update your blog regularly.

    I don’t advocate being offensive in your opinion sharing, but there’s a way to take a strong stance on an issue without alienating people—and your blog is a great place to do that. Voicing your own opinion in a professional way will help others see you as a respected leader in your space.

  6. Tweet consistently.

    Content on Twitter is easily shareable—retweets are common. To expand your reach and audience, develop a Twitter strategy of sharing both original and curated content along with inspirational quotes or words of wisdom, and feature your Twitter account on your website. The more followers you gain and the more you’re retweeted, the wider your reach and influence will grow.

  7. Write a book.

    If you hate writing, this may obviously not be a viable option for you, but authoring a book on a subject relevant to your cause—and, of course, including a landing page for it on your website—is an effective way of establishing yourself as an expert. There are a variety of self-publishing options today for both online and print, so don’t let concerns about finding a publisher hold you back. What would you rather hand out at your next conference or networking event—a business card or your latest book?

  8. Look for opportunities to speak or write guest blog posts.

    This is a great way to expand your audience, and you may be surprised at how many opportunities you discover once you start looking. There are several conferences at which you can apply to speak—many associations, organizations and companies often welcome guest writers on their blogs. It’s simply a matter of networking, searching and then asking. And with every opportunity you have to speak or write for someone else, it’s another chance to link back to your website and drive new traffic.

Your website plays a huge role in your branding efforts. How well does your current site reflect your brand? We can help you create a website that communicates your vision, mission and values in a matter of seconds. Start your free demo at firespring.org/trial or call 877.447.8941 to learn more.


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