Category

Marketing Articles

Article CategoriesTechnology | Marketing | Running a Nonprofit | Fundraising | Websites | All Articles
 

So many marketing tools, so little time. Social media, direct mail, email, web content, mobile marketing, video content, blogs, tradeshows, events, and the list goes on of channels you can use to get your message out and reach people with your cause. We keep you up-to-date by researching the latest trends and technology in the marketing world, and provide all the info you need to plan a successful marketing strategy.


  • Creating a Social Media Strategy Guide for Your NonprofitYour nonprofit needs to be present on social media. Outlining a strategic plan will boost engagement on social media, make sure posting gets done and increase fundraising efforts. Unsure where to start? We have you covered.

  • Facebook’s Fundraising Tools: Deciding What’s Best for Your NonprofitWhile Facebook’s fundraising tools have potential, they do come with some drawbacks. How can you decide what’s best? Take a look at some of the pros & cons on how they can benefit your nonprofit organization.

  • Signing Off How to Craft the Best Email Signature for You and Your NonprofitEmail signatures might seem like a small detail, but it can make a big impression, especially on the people you communicate with outside your nonprofit organization. You can think of it as a digital business card.

  • Evergreen Content: What You Need to Know for Your Nonprofit BlogIn terms of website targeting and SEO, evergreen content is the perfect way to keep fresh, current content on your website blog for visitors to see. What is evergreen content and why is it so important? Let’s dive in.

  • 12 Nonprofit Examples that Rock at FacebookHaving a social media presence for your nonprofit organization can often times be confusing. Luckily, some are ahead of the curve. Get started by checking out these 12 nonprofit examples with profiles that rock at Facebook.

  • Getting Groovy with GIFs for Your NPOThere are lots of ways a nonprofit organization can implement GIFs—from a website or blog, to social networking platforms, to even presentations & productions. Take a look at how you can get groovy with GIFs.

  • How Fake News Impacts Your OrganizationInstead of waiting to defend your cause, telling and showing your audience the facts and scientific evidence before they are bombarded with false information can help prepare them to dispel any fake news they may come across.

  • Working with University Students to Get Marketing HelpCollege students are eager and ready to not only give you ideas to help you grow your nonprofit, but learn things from you as well. Here are a few benefits that come with working with universities to get marketing help.

  • Merging Memes in Your Nonprofit MarketingMemes are a great way of engaging with current and potential constituents. How can your nonprofit organization use memes in your marketing strategy? Today, we're going to discuss some ideas to help get you started.

  • Five Ways to Write a Press Release that Draws Media AttentionPress releases a great way to raise awareness and spread the word about a specific project or initiative that your nonprofit is launching. The trick is, how do you make sure it gets noticed? Use these tips for writing one that gets read.

  • 642075a7-6832-428b-880a-07f5f8a02e92.jpgOne area with enormous potential for your nonprofit to tap into is Facebook 360° video & photos. Today, we're going to discuss tricks for your organization to get started. After all, 360° engagement is not going away anytime soon

  • How to Find Your Organization’s VoiceWhatever voice your nonprofit organization adopts for messaging, here are some best practices for communication. Follow these to connect with your constituents. It plays a significant role in how people view your charity.

  • Making Nonprofit Messages as Personal as ‘Canned’ BeDepending on how big your nonprofit is, you can control how your messaging works. If you are a smaller nonprofit, it would be beneficial to give a personal response to the question or concerns based on your company’s standards.

  • 5 Nonprofit Examples that Rock at Email MarketingWhen it comes to marketing your nonprofit, there is not a more direct & personal way to reach supporters than through email marketing. If you're looking to draw constituents in as advocates, check out these five examples.

  • How Writing a Book Can Help Your NonprofitHave you ever thought about writing a book? Writing & publishing has never been easier. It's not an overnight venture, but it isn't as difficult as you may imagine thanks to self-publishing, e-books & on-demand printing.

  • Five Important Marketing Trends for 2017See what marketing experts predict will be highly effective marketing trends going forward and keep these in mind as you set your focus on the future and plan your nonprofit organization’s marketing strategy for 2017.

  • Guerrilla Marketing Is Not Dead: 10 Ideas to Get Your Nonprofit StartedGuerrilla marketing has had a place in the profit world for years and has been gaining traction with nonprofit organizations. Do you want in on the action? Here are ten of our budget-friendly marketing ideas to get you started.

  • Stock Photos: Making the Right ChoiceWe may think of stock photography having a sterile white background and uncomfortable looking person stifling a smile, however, there are ways to find diverse photos that can be used to fit virtually any brand.

  • Why You Desperately Need a New Donor Welcome Email SeriesThe way you welcome new supporters in your email can significantly impact your donor retention rate—this is a fact that many nonprofit organizations ignore when it comes to turning first-time donors into long-term constituents.

  • How to Raise More Money with Facebook’s Fundraising ToolsNonprofit organization's can launch fundraiser pages on Facebook—in addition to their general profile page—to promote special fundraising campaigns. When a user donates, that can be shared which also includes a donate button.

  • Top 10 Tips for Designing Your Nonprofit’s LogoWhile logos exist almost everywhere in today’s society (think golden arches, black swoosh or a silver apple), they're not necessarily easy to develop. Start the process by checking out these top 10 tips for designing your nonprofit’s logo.

  • How Your Nonprofit Should Respond to Bad News in the WorldSocial media provides an opportunity for brands to express everything from outrage to sympathy when innocent lives are lost and terrible things happen to good people—should you add your voice to the crowd or be silent?

  • How to Create a Style Guide for Your NonprofitIt’s more important than ever that your communications be consistent in both look & feel. You want your audience to identify your brand at a glance & recognize your voice quickly, or you may get lost in the crowd.

  • Ten Ways to Make Twitter Work Better for Your NonprofitThose 140 characters you send to your followers each time you tweet matter—and may matter even more going forward. Twitter will remain a social media giant for the foreseeable future. Here are ten things to keep in mind.

  • planning fundraising eventsWhen it comes to raising funds for your nonprofit organization, successful fundraising events provide a substantial contribution. Following these tips to help your events run smoothly, gain constituents & raise donations.

  • Promoting Your Next Nonprofit EventIf you're interested in marketing your nonprofit organization's upcoming fundraisers, check out these major tips on how to promote your next philanthropic event. It all starts with reaching attendees a number of ways.

  • 5 Key Components of Videos that Boost EngagementVideos are an important focus for Internet and social media marketing efforts. Check out these 5 key components on how to get started and boost your nonprofit organization's engagement with video marketing.

  • Using Facebook Live to Grow Your CauseFacebook Live is taking the online community by storm. How can your nonprofit get involved in the action? Check out this step-by-step guide to learn how to use Facebook Live Video in your organization. Lights, camera, action!

  • Creating a Google+ Page for Your NonprofitGoogle+ is useful social media tool to help attract followers and linking them back to your nonprofit organization's website. Learn about these 7 steps to setting up your nonprofit's Google+ page. It is easy and free, time well spent.

  • Instagram Profile that Inspires DonorsThe first move towards utilizing Instagram for your nonprofit organization is creating an account. Follow these steps on how to create an Instagram account that will attract and inspire new donors and keep your organization on the radar of your current donors.

  • Leverage Pokémon Go for Your NonprofitWith the new Pokémon Go craze, the first question you should ask is: can I leverage this tool to grow my nonprofit organization? The answer is yes, and we'll tell you how along with examples to get you going from other nonprofits. Are you ready?

  • In email marketing, the subject line can make the difference between a successful and a so-so email message. Win supporters and engage your constituents with subject lines that scream “open me” with these six tips.

  • 47bc3eb1-755a-4d08-b4fd-b29befb804b2.jpgIn building a website, a domain name should represent your mission. But how do you select the best domain for you? Check out these 5 steps to choosing a domain name that boosts engagement and drives traffic to your site.

  • Welcome to July—vacation season is officially in full swing. But don’t let your marketing strategy take a vacation, too. Here’s how to stay connected and in touch with your supporters during the lazy, hazy days of summer.

  • Every marketer would love to get a hashtag to trend—it means expanded reach and influence, a larger audience and more publicity. Here are six basic guidelines to creating a hashtag that has a chance of trending.

  • fa855892-2e4c-495f-848c-49c98559c437.pngAvailable funds can mean the difference between helping the community and struggling to get by. If your nonprofit wants to increase donations, check out these 10 more innovative ideas to utilize in your next fundraiser.

  • bc89c5d7-fcee-4933-8f3f-13033d4c09f9.pngA strong call to action (CTA) contributes to the success of any institution and drives engagement. When it comes to crafting compelling calls to action for your nonprofit, keep these 40 examples and pointers in mind.

  • 43aa0852-00fc-4b37-89ce-eaf8953b3ec2.pngWith 98% of nonprofits on social media, hashtags have become a marketing necessity. Start with these eight trending hashtags and begin incorporating them into your social media marketing using the tips after each one.

  • 400faecb-81de-4325-a35d-3f84a92d3c39.pngInstagram can help you reach audiences by promoting global engagement and encouraging cause awareness. Discover how your nonprofit organization can use Instagram to further its cause by reading these six useful tips.

  • In case you haven’t heard, Google wants to give you free advertising through their Google Ad Grants program. Once you’re approved and ready to write your text ads, here are five tips to get you going in the right direction.

  • 4410ed33-10e8-4bd2-a7c7-13ec223a98f4.pngWhen it comes to marketing, reaching as many people as possible can raise awareness, increase volunteer involvement and improve donor engagement. Consider these three ways to leverage emoji marketing for your nonprofit.

  • One Today is a free mobile app by Google that features a different nonprofit project every day. Creating projects with One Today takes about 10 minutes, according to Google, and it’s so simple, there’s no need for an IT guy.

  • b4de4d5a-b9cb-437c-b229-6e941dc63365.pngGoogle+ (or Google Plus) is one of the newest social media platforms out there, but it is definitely no amateur. Yes, another social media site. But the real question is, what can Google+ do for your nonprofit organization?

  • Video can be an inexpensive way to share your story—it basically makes broadcasting affordable for nonprofits without the money to buy television or airtime. And posting videos on YouTube has three significant advantages.

  • An effective mission statement is even more important now than ever. When you consider writing (or rewriting) your nonprofit's mission statement, please make sure to remember to keep these three elements in mind.

  • When it comes to fundraising, making the ask is one thing—sealing the deal is another. While there’s no magic formula or exact science to closing an ask, consider these four ways to help turn the tide in your favor.

  • 0a0b67be-50c6-47fb-9634-0fd96bb0b202.pngStaying active on social media draws visitors to your website. If your nonprofit organization has already joined Pinterest, discover how you can utilize strategic "pinning" (or "saving") to drive traffic to your nonprofit's site.

  • Personas are not something you create for the outside world—they’re a tool you use behind the scenes to understand your target audience and how to motivate them to support your organization. Here's how to begin.

  • It’s crucial to your nonprofit's fundraising success to understand exactly what a good ask entails, how to ask and ask well. Check out these eight important elements of an ask that will help your organization get results.

  • 19f586ba-bfe0-4216-a619-8081addf8125.pngSnapchat has a huge potential to drive engagement and build your support base particularly if your constituents are 13–25-year-olds. Read these five ways Snapchat can boost your nonprofit organization's visibility.

  • When nonprofits use storytelling, it illustrates progress and serves as a public declaration of identity. In 2015 at my literacy nonprofit, I learned four ways storytelling greatly helped our program improve and succeed.

  • Direct mail can be a highly effective part of your marketing strategy, especially if you marry it with your digital marketing efforts. Maximize your direct mail marketing and get the response you want with these five easy tips.

  • d9e60eaa-c343-41f2-9a0c-61b6bd3df2af.pngYou can only do so much to raise money for your cause. If your nonprofit organization could use a boost, check out these top 10 creative fundraising ideas for creating events that will send your donations through the roof.

  • Marketing can convince someone to give you a donation; branding will determine whether or not that person becomes a donor for life. Here are four reasons most nonprofit organizations go through a rebranding process.

  • e1bdd85c-1c32-4579-8451-5877e235d2d3.pngWhen it comes to social media, broadening your scope and reaching into other social media platforms like Pinterest, can help tell your story in a different way to engage constituents and build a stronger online community.

  • When recruiting volunteers, you pitch your cause and impact on your community. But there’s more to volunteering than giving back. Here are five things to tell prospects that may encourage more of them to sign up.

  • 6a9708f0-9875-4758-b59f-1dbd2bdf8b57.jpgTry as you may, it’s impossible to please everyone—there will always be people who issue a complaint about your cause or organization. But this doesn’t have to be a bad thing. Here’s the upside to having online critics.

  • It’s no secret the millennial generation has a charitable bent. It’s important that your organization understands how to reach millenials now rather than later. Here are six ways to attract Gen Y to your nonprofit.

  • Direct mail is alive and well and still a vital marketing tool. If you wonder whether to pull your direct mail efforts from your marketing strategy, here are five reasons not to (and how to bridge your offline and online worlds).

  • Planning and executing a nonprofit event is no small task filled with a never-ending list of details. In short, it's a lot of work. Little things can make a big difference. Here are six ways to make a stellar impression at your next event.

  • You can re-engage inactive emails subscribers if you approach them again the right way. Initiating a win-back campaign could be a promising way to get people interested in—and responding to—your organization again.

  • There’s no doubt that your supporters and prospects love video. The good news is, anyone can produce quality videos these days using a little thought, ingenuity and their smartphone (and perhaps a good editing tool).

  • Great donation pages can make your nonprofit's website a converting machine, which is why it’s important to be sure they’re well designed, clean, easy to navigate and optimized for supporters to take action.

  • Creating web content, a blog post, an email, an e-book or a press release can be intimidating even for professionals. But once you understand these seven basics, you’ll find your fingers flying across your keyboard in no time.

  • While grant writing is not an exact science, there are steps you can take to increase your organization’s chances of receiving a piece of the pie. Here are 12 tips that will make your grant applications a cut above the rest.

  • Even if you feel like you’re doing all you can to earn your donors’ trust, there may be a few simple steps you can take to go the extra mile. Here are five ways to instill confidence and make your constituents proud to support you.

  • One of the most powerful marketing tools for nonprofits is a great story. Follow these five simple guidelines for finding a story that not only engages and inspires, but also supports the message you want the world to hear.

  • If a one-time gift is good, recurring gifts are exponentially better. If you're ready to ramp up your efforts to secure more recurring donations for your nonprofit, here are three simple steps to get you started.

  • When it comes to your nonprofit website, a call to action is the very spot where you ask somebody to do something like donate or volunteer. When you’re ready to write a call to action on your website, keep these tips in mind.

  • Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It's true. Here are five easy ways to optimize the content on your site for search.

  • A well thought out video marketing strategy can be an affordable yet highly useful way to communicate and engage with your audience. Here are eight video marketing tips to help you kick off your nonprofit's video strategy.

  • Determining the best keywords is the first step to successful search engine optimization (SEO). Once you choose the correct ones, you can optimize your nonprofit’s website in order to climb to the top of search results.

  • Believe it or not, email is still a sure bet when it comes to nonprofit marketing. According to the American Marketing Association, email marketing has the highest ROI among all marketing tools used by nonprofits.

  • 7dd2c3a5-f6c4-4220-a742-cb773d96242f.jpgYour nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) to build online influence. LinkedIn’s publishing platform provides an opportunity to expand your reach in a major way.

  • In planning for your next big giving season, it’s easy to forget the volunteers who provide vital services and bring passion to your nonprofit. Here are three tactics to show volunteers their hard work doesn’t go unnoticed.

  • As a nonprofit, having a user-friendly website is vital to boosting donations and growing your mission. Considering 70% of smartphone owners use phones daily to access the internet, your website must feature a responsive design.

  • 31336366-da00-4289-ac46-0a6dadddb885.jpgGeorge Clooney may think Twitter is stupid, but social networking can be vital to growing your mission. When used properly, Twitter can lead to increased brand recognition, boosted web traffic, more volunteers and new donors.

  • Some people like to get technical when talking about SEO, but, one of the most fundamental aspects of good search engine optimization is something you can easily accomplish right now: Adding fresh content to your website.

  • 1aef5725-24d0-4a36-bebd-65998a4c251c.pngLinkedIn is a social media site that can return great results for nonprofits—if you know how to use it effectively, that is. Here are five LinkedIn features that a nonprofit like yours can benefit from for exchanging ideas and opportunities.

  • 932cdca1-4475-4096-9704-28e294ad413b.jpgHashtags are used on almost all major social networks, but despite their popularity, they’re not always used effectively. Here is a quick guide on how nonprofits can make the best use of hashtags when posting updates or images.

  • Nonprofits often struggle to develop a coherent marketing strategy for even their biggest and most important events. Next time you find yourself planning an event, consider these marketing methods to generate a buzz.

  • When it comes to your online presence, you need more than a mission statement. You need a website that is both beautiful and functional. If you want to take your nonprofit to new heights, make sure you have these six tools.

  • 236dbb16-b88e-4f7b-9cef-4ea145252798.jpgWhen used properly, social media can be vital to helping nonprofits increase awareness and connect with potential donors on a personal level. If you’re utilizing social media to grow your mission, consider these five tips.

  • The term "thought leader" can be somewhat overused, especially in the marketing world. But the credibility attached to being a thought leader in your field is important in establishing you and your nonprofit as an expert.

  • When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. They’re critical for many reasons, including SEO—so let’s start with the basics.

  • Content marketing is about creating and sharing videos, images, infographics, newsletters, white papers, etc. to engage with constituents. So just why do nonprofit marketers spend a 1/4th of their budgets on it?

  • You want to impact the world and be sure every dollar you spend helps accomplish your mission—that’s understandable. But sometimes the best way to change the world is to invest right back into your organization.

  • Email marketing remains one of the most efficient ways to share your nonprofit’s mission and boost donations. Believe it or not, over 2.5 billion people on Earth use email, sending 122 TRILLION messages every hour.

  • If you want to turn your website visitors into supporters, creating landing pages that convert should be at the top of your priority list. Here are five tips to giving your visitors the smooth landing they deserve.

  • Content marketing gives your nonprofit a voice in the noisy online world. The question is, does your audience recognize it? The voice that you write in plays a significant role in how people view you.

  • Fundamentally, there are two groups that we need to consider when engaging our audience: prospects and supporters. Both are important and will help us master our online world. This is going to sound remarkably simple, and it is.

  • Consider telling a few stories to engage with the people who visit your website and want to learn more about your nonprofit. Whether you use pictures, a blog post, a video or a feature article on a donation page, connecting your constituents with the people you serve is crucial.

  • Looking for an increase in online donations? Consider optimizing your donate button, not just your website and your landing pages. Your donate button should act as an invitation to support your nonprofit. Research shows the color, size, location and the text on the donate button matter.

  • 5 Considerations for Your Next Member Renewal Email SeriesThere’s no doubt that Twitter can be an effective way to engage with your constituents and spread the word about your cause. If you commit to tweeting (and/or retweeting) at least twice a day and really learn to enjoy it, then your efforts will likely pay off in increased brand recognition, referral traffic, new donors, volunteers and event attendees.

  • Part Two: Six Newsletter Mistakes to AvoidYour welcome letter is crucial. It’s your first email communication with your constituents, most likely after they’ve made a donation or taken some step to engage with your nonprofit, and it sets the tone for your subsequent email messages. That’s why it’s very important to take time to craft a good one.

  • 5 Considerations for Your Next Member Renewal Email SeriesWhen it comes time to ask your nonprofit’s members to renew, how you go about it is as important as the ask itself. Crafting an email or series of emails for member renewal may be one of the most important things you do all year—for the most effective effort, this is a process that requires careful consideration.

  • Part Two: Six Newsletter Mistakes to AvoidWhen it comes to sending out a regular e-mail marketing piece like a newsletter, there’s no need to have a set schedule. That almost sounds like heresy, right? So many organizations do this. But let’s be honest: We don’t email things according to a rigid schedule for our constituents.

  • How to Create a Calendar for Content Marketing SuccessBy now you know that content marketing is all the rage, and experts say it’s only going to get bigger. When planning your nonprofit’s next marketing strategy, you’ll want to give your content marketing efforts some serious consideration.

  • Part Two: Six Newsletter Mistakes to AvoidI come from a printing background. My family had a printing company and I’m still involved in the print business. Here at Firespring, we have a division of our company that does offset printing.

  • Part Three: Six Newsletter Mistakes to AvoidEveryone loves a compelling image, pretty pictures and great design, but when it comes to your email newsletter, too much of a good thing can be bad. When you’re building your e-newsletter—or any email marketing piece for that matter—use the “80/20 rule.”

← BACK TO ARTICLES

Firespring is always on the move. Register for one of our free educational webinars or find us in person at an upcoming event.

No events were found.