Category

Website Articles

Article CategoriesTechnology | Marketing | Running a Nonprofit | Fundraising | Websites | All Articles
 

It’s not enough to simply have a website; you need one that’s built with the right tools for the right people. Board members, volunteers, donors, association members, prospective partners—all these people visit your website for different reasons. Learn how to create a site with both beauty and brains plus the functionality you need for every type of end user. Whether you want to start a blog or implement donation processing, our website experts provide the information you need to make the best decision for your organization.


  • Evergreen Content: What You Need to Know for Your Nonprofit BlogIn terms of website targeting and SEO, evergreen content is the perfect way to keep fresh, current content on your website blog for visitors to see. What is evergreen content and why is it so important? Let’s dive in.

  • 20 Post Ideas for Your Nonprofit BlogCreating fresh new content for a blog can be a difficult task. If you need some ideas to get your nonprofit organization’s blog up & going, here are 20 post ideas to write about to keep your blog from coming to a complete halt.

  • How to Resize & Optimize Photos for Your Websites or Social MediaThe use of photos on websites & social media has become increasingly more common with the trend in website design. Here are a few tips & free resources that can speed up the loading time & get your visitors to stick around.

  • One of the biggest mistakes nonprofits make in regards to their website is driving visitors to their website, but then they fail to engage with them in a meaningful way. In fact, sometimes visitors get sent right back out the door.

  • Getting Groovy with GIFs for Your NPOThere are lots of ways a nonprofit organization can implement GIFs—from a website or blog, to social networking platforms, to even presentations & productions. Take a look at how you can get groovy with GIFs.

  • do it cheapWhen it comes to websites, you get what you pay for. Unfortunately, in the nonprofit world, the “do it cheap” mentality is prevalent. I refer to this as the “executive director’s really smart nephew with a computer” problem.

  • Three Ways to Make Your Website Visitors HappierMeeting the needs of everyone who comes to your website can be a challenge. You need to provide the right types of tools. Put yourself in the shoes of your visitors. Here are three things you can do to make your users happier.

  • 8 Ways Your Website Can Say “We’re ExpertsYour nonprofit's website is the perfect platform for communicating not only about your organization & what it offers, but also about your cause and your field of expertise. Here are eight ways to start building your credibility.

  • Ten Ways to Make Your Readers Love You MoreWhether you’re updating your blog, adding content to a webpage or posting on social media, presenting content in bite-sized pieces makes it more palatable for readers. Here are content types likely to attract an audience.

  • Promoting Your Next Nonprofit EventIf you're interested in marketing your nonprofit organization's upcoming fundraisers, check out these major tips on how to promote your next philanthropic event. It all starts with reaching attendees a number of ways.

  • 47bc3eb1-755a-4d08-b4fd-b29befb804b2.jpgIn building a website, a domain name should represent your mission. But how do you select the best domain for you? Check out these 5 steps to choosing a domain name that boosts engagement and drives traffic to your site.

  • In case you haven’t heard, Google wants to give you free advertising through their Google Ad Grants program. Once you’re approved and ready to write your text ads, here are five tips to get you going in the right direction.

  • 0a0b67be-50c6-47fb-9634-0fd96bb0b202.pngStaying active on social media draws visitors to your website. If your nonprofit organization has already joined Pinterest, discover how you can utilize strategic "pinning" (or "saving") to drive traffic to your nonprofit's site.

  • Great donation pages can make your nonprofit's website a converting machine, which is why it’s important to be sure they’re well designed, clean, easy to navigate and optimized for supporters to take action.

  • If a one-time gift is good, recurring gifts are exponentially better. If you're ready to ramp up your efforts to secure more recurring donations for your nonprofit, here are three simple steps to get you started.

  • When it comes to your nonprofit website, a call to action is the very spot where you ask somebody to do something like donate or volunteer. When you’re ready to write a call to action on your website, keep these tips in mind.

  • Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It's true. Here are five easy ways to optimize the content on your site for search.

  • Determining the best keywords is the first step to successful search engine optimization (SEO). Once you choose the correct ones, you can optimize your nonprofit’s website in order to climb to the top of search results.

  • As a nonprofit, having a user-friendly website is vital to boosting donations and growing your mission. Considering 70% of smartphone owners use phones daily to access the internet, your website must feature a responsive design.

  • With charitable giving at an all-time high, note that online fundraising is growing much faster than any other kind. As a nonprofit, you can grow your mission and boost online donations by following six simple best practices.

  • Some people like to get technical when talking about SEO, but, one of the most fundamental aspects of good search engine optimization is something you can easily accomplish right now: Adding fresh content to your website.

  • Nonprofits often struggle to develop a coherent marketing strategy for even their biggest and most important events. Next time you find yourself planning an event, consider these marketing methods to generate a buzz.

  • Positioning yourself as a thought leader means when you share your views on issues you champion, your opinions are taken as authoritative and influential. Here are three items to focus on regarding thought leadership.

  • When it comes to your online presence, you need more than a mission statement. You need a website that is both beautiful and functional. If you want to take your nonprofit to new heights, make sure you have these six tools.

  • The term "thought leader" can be somewhat overused, especially in the marketing world. But the credibility attached to being a thought leader in your field is important in establishing you and your nonprofit as an expert.

  • It’s important to position yourself as a safe and trusted organization. Your privacy policy cannot be an afterthought—it needs to be prominent and written so the average user can understand it without hiring a lawyer.

  • When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. They’re critical for many reasons, including SEO—so let’s start with the basics.

  • You want to impact the world and be sure every dollar you spend helps accomplish your mission—that’s understandable. But sometimes the best way to change the world is to invest right back into your organization.

  • If you want to turn your website visitors into supporters, creating landing pages that convert should be at the top of your priority list. Here are five tips to giving your visitors the smooth landing they deserve.

  • Fundamentally, there are two groups that we need to consider when engaging our audience: prospects and supporters. Both are important and will help us master our online world. This is going to sound remarkably simple, and it is.

  • Looking for an increase in online donations? Consider optimizing your donate button, not just your website and your landing pages. Your donate button should act as an invitation to support your nonprofit. Research shows the color, size, location and the text on the donate button matter.

  • Landing PagesWhether you want people to donate, volunteer or simply join your mailing list, landing pages are vital to engaging your website’s visitors and getting them to take action. Here are a few things to keep in mind.

  • Can You Easily Manage Your Nonprofit’s Website?It’s 2015. The answer should be “yes.” It’s a non-negotiable: Every nonprofit organization should have a web presence with both a public side and a private side. Unfortunately, many still have not adopted adequate technology to give them access and control over the private side, which can hurt the public side.

  • Your Website is an Investment, Not an ExpenseDid you know that nearly 75% of nonprofits with a website designed their site in-house or they use a website solution that was free or donated by a volunteer or a public agency of some sort? Think about what this means.

  • Three Elements of a Great Nonprofit BlogOne of the best ways to add fresh content to your website is with a blog. This will add vitality to your site as well as position you as a thought leader in your space, and when you create a team blog, it’s not a major undertaking for any one person—the responsibility is shared.

  • integrated payment providerYes—your nonprofit should have a blog. That’s an easy answer to the first question. The next question is, who should blog?


  • SEO basicsIf you’ve spent time digging around your website or researching search engine optimization, you’ve certainly stumbled across the terms “title tags” and “meta descriptions.” And, you may have a few questions.

  • search bar The internet brings endless information to our fingertips, while search engines like Google enable us to quickly sort through it and find what we need. But, have you ever wondered how a search engine actually works?

  • responsive website Google implemented a new mobile-friendly ranking algorithm in an effort to elevate the mobile user experience and make it easier for users to find information or navigate websites on their devices. What does this mean for you?

  • traffic intersection In print campaigns, we often want to send people to nonprofit landing pages on our organization's website. But what’s the appropriate language to direct constituents to a landing page since we can’t put a live link in a printed marketing piece?

  • blog Blogging for your nonprofit organization can be tricky. You start your blog with great intentions, but life and work gets in the way and it gets forgotten. Here’s how you can keep at it and increase your website’s vitality with a blog.

  • map The golden rule for website navigation tools: A website should be built so end users can intuitively find their way around. The easier it is for people to navigate, the more likely they are to stay long enough to donate or volunteer and come back to do it again. Make sure your nonprofit has these four tools.

  • man with chalkboard Did you know that of the 88% of nonprofits with a website, nearly three-quarters of them use a low-cost or no-cost solution for their site? This is the single most common problem that we struggle with in the nonprofit world.

  • FREE In the nonprofit world, our mantra is, “We have to do more with less.” It’s the calling song of the entire nonprofit sector, or so it seems. I hear it so often. And this thinking easily carries over to the way people approach their nonprofit website.

  • social media I understand how difficult it is for a nonprofit organization to do a proper amount of planning and research. Budgets are tight, resources are limited, your staff is small—I get that. But planning and research is crucial before building a new nonprofit website.

  • silver bullet Websites for nonprofits are an organization’s central nervous system. It’s the core center of your brand; everything you do should point back to or be reflected on your site. And the last impression you want to give is that no one’s home.

  • traffic sign Now that your organization knows how to create successful nonprofit landing pages that motivate your supporters to take action, let’s talk about the pitfalls to avoid. Here are the five best ways to make your nonprofit landing page worthless.

  • road On your nonprofit website, landing pages are where the action happens—at least, that’s the goal. Good nonprofit landing pages can make your website a converting machine for your constituents, donors and members.

  • Search BarA large part of search engine optimization, or SEO, is adjusting the content of your website to rank well in the organic search results. These six tips will help improve your site’s ranking and get you closer to the top without having to pay.

  • Blog LetteringCreating and maintaining a nonprofit blog for your organization is one of the best ways to add new content to your website, which is both an SEO boost and attractive to visitors. Here are seven ways to make it better than ever.

← BACK TO ARTICLES

Firespring is always on the move. Register for one of our free educational webinars or find us in person at an upcoming event.