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Send your email contacts personalized messages that are relevant and timely, touching base at just the right times.
There’s no doubt that email marketing remains relevant in 2015, so if you have any question in your mind about whether or not it’s dying, let me assure you—it’s not. It’s been growing dramatically every year for the last 10 years, and it will continue to grow. The real question about email marketing isn’t about whether to use it—it’s whether or not you’re using it properly.
Most of us use some kind of email marketing tool, whether it’s Constant Contact, MailChimp or Firespring Email Marketing. I would love to tell you to use our tool because I do believe it’s the best, but if you use any professional tool, that's great—they all get the job done. Just don’t try to do email marketing on your own through Google or Hotmail or AOL or whatever you use for your email hosting. Focus on using a professional email services provider.
I will tell that I would rather have one email subscriber than 100 Twitter followers or 50 Facebook likes. That one subscriber is going to have more impact on my ability to reach people through my organization than all of my social networks combined.
Stay tuned for more on email marketing—next I’m going to be talking about the types of emails that every nonprofit should be sending to their subscribers. In the meantime, if you would like more information about Firespring Email Marketing, here’s where to find it.