Posted by Jay Wilkinson

It happens to even the best organizations. Maybe they sent emails too frequently or the content wasn’t relevant enough, but whatever the reason, every nonprofit has email recipients who stop engaging.

But it doesn’t have to be the end of the road; you can re-engage inactive emails subscribers if you approach them again the right way. Initiating a win-back campaign could be a promising way to get people interested in—and responding to—your organization again.

When you reach out, keep these important points in mind:

  1. Write compelling subject lines. Use words that are proven to create a response, but don’t use words that may get you into trouble with spam filters. Keep it short, but be clear. It can seem like there are a lot of “rules” when it comes to subject lines, but if you follow these best practices, you’ll be on the right track to creating a subject line that screams, “Open me!”
  1. Pay attention to HTML design best practices. Here are a few things to do when designing your emails.
  1. Be sure the email content is relevant. This is huge. If your content isn’t interesting to your subscriber, it doesn’t matter how good it looks; it’ll get deleted in a second. Here are some important key practices for developing your content.

Want to take your email marketing to the next level? Firespring can help. We start with a custom-made stationery that matches your brand, then combine that with an easy-to-use system with all the bells and whistles. Learn more by calling 877.447.8941 or email