Posted by Jay Wilkinson

Video can be an effective and inexpensive way to share your story and engage with your audience—it basically makes broadcasting affordable for organizations that don’t have the money to buy television or airtime. YouTube doesn’t charge you to post an unlimited number of videos, which means you can get your message out there as often as you want without spending a dime.

Google also includes YouTube in the nonprofit program called Google for Nonprofits that provides qualified organizations with powerful free services and tools. What makes the YouTube Nonprofit Program different than just simply uploading a video to YouTube? You’ll have access to the following benefits.

If you haven’t yet, applying for membership in Google for Nonprofits is well worth your time beyond the YouTube Nonprofit Program (you can learn more about the application process in this free eBook.) But regardless of whether you’re a member or not, posting videos on YouTube has three significant advantages.

  1. You can tell your stories through video. According to Zabisco, 40% of people respond better to visual information than plain text. That makes sense, right? You probably understand that if you post a video on Facebook, you will get more viewers than if you just post a wall of text. There is a place for a well-written story, but on social media, video communicates much better than a lengthy Word document. People are undeniably attracted to videos. In fact, according to Marketing Sherpa, viewers spend 100% more time on pages that contain them.
  2. Posting on YouTube makes it super easy to share videos. Expanding your audience (and your influence) is all about getting the word out. Video helps you do just that. You have tons of options for sharing a video on YouTube, from automatically posting it to a social network like Twitter and Facebook to sending it via email or even sending it directly to one of your YouTube friends. In addition, you can embed your video content on a website or blog. Start by posting your video on YouTube, then get it out to your audience in any way that seems appropriate. It’s a terrific platform for both hosting content as well as sharing.
  3. You can update people who were unable to attend. Your organization can keep members and staff up-to-date on meetings or presentations they missed by recording them, then uploading the video to YouTube. Or you can create video recaps of events to share a taste of what happened for those who couldn’t be there. Video is the perfect way to update and include those who had to miss out but still want to stay in the loop.

Of course, video is an important element to include on your website as well. Staking your claim on social media networks like YouTube is important, but not as important as owning your own real estate and platform in the form of a fully functioning and engaging website. Explore how Firespring can help with a free trial website. Learn more at or call 877.447.8941.