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I’ve made it pretty clear, both here and in my webinars, that I believe most nonprofits should think twice about investing heavily in social media.
For some organizations, building a big presence on social networks makes sense—especially for those that have a strong base of supporters and followers who engage consistently on social media. If your cause is one that gets people posting and talking frequently, then go for it. But honestly, that’s true for only about 20% of nonprofits on the planet.
The other 80% of you would do well to establish a solid presence on the major social networks, but not worry about investing a great deal of time and resources.
Why? Because social media is leased land. Facebook is someone else’s property, and you’re just staking out a little corner of it. Twitter can modify the rules of engagement at any time. The way that people interact on Google+ can change next month. That’s why it’s really important that we keep our websites at the center of our universe.
That said, I do believe that having some sort of presence on the major social networks is worthwhile, so I’m going to pass along a few social media power tips over the next few week. These suggestions will help you build a solid presence (if you haven’t already) on the three major networks in 2014—Facebook, LinkedIn and Twitter.
Let’s start with the biggest giant in the room. Here are four ways for your organization to get the most out of Facebook in the coming new year.
These tips will get you set up nicely on Facebook and allow you to establish a presence and connect with followers who want that. Check back next week—I’ll talk about important power tips for Twitter.