Posted by Jay Wilkinson

Managing your online presence might seem intimidating if your organization is involved in several social networks, including Facebook, Twitter, LinkedIn, Google+ or Instagram. But it doesn’t have to be complicated or time-consuming. Here are four power tips I always recommend that cover the gamut of social media for nonprofits.

Use these, and you’ll make your social media marketing more manageable.

Use Google Alerts. This allows you to monitor what people are saying online about your organization so you can better understand the comments and concerns from your stakeholders. It’s not enough to simply post to your social networks—you need to listen. Social media for nonprofits is a conversation with your audience, not a one-way street. Think of Google Alerts as a customized ongoing Google search that delivers results to you automatically, telling you when people are talking about your nonprofit. Learn more about Google Alerts.

Use tools to post to multiple networks at once. I’ve mentionedHootSuite before—it’s one of the most popular social media management tools and lets you post across multiple social networks like Facebook and Twitter from one web-based dashboard. You can also track conversations and measure campaign results via the web or mobile devices. There are several other tools available too—pick one you like, and it’ll streamline your social media marketing.

Incorporate your nonprofit’s Facebook Page into your email responders and link to it from your website. This might not need to be said, but the truth is, it’s so important and very few nonprofits do it. Engaging with people and building a network on Facebook doesn’t have to be time-consuming or difficult—just use the tools you have.

Know the difference between LinkedIn and Facebook. I’m talking about your own personal profile pages here, not your organization—use LinkedIn to network with work associates and reserve Facebook for close friends and family. Think of LinkedIn connections as people you’d connect with on a professional basis, in a work environment. Facebook, for me, is where I connect with friends on a more personal basis. If you’re not on LinkedIn, I’d encourage you to create a profile—it’ll help you better manage your overall social media world by keeping the right people in the right places.

These tips will help you simplify your social media management, but don’t forget—the hub of your online presence is still your website. No profile page or social network will ever replace a consistently fresh, updated and engaging site.