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Love or hate it, it’s here to stay—and if you can get to know each other a little better, it can become one of your best content marketing pals. I’m talking about the hashtag, or the pound sign as it was originally known. The hashtag originated on Twitter (and before that, the phone—remember?) but it’s now used on every major social network to help people categorize and define content as well as find what they’re searching for.
With 98% of nonprofits using at least one social network, hashtags have become a marketing necessity. In case you haven’t noticed, there’s an overwhelming amount of information and educational content available, and hashtags can both help filter and narrow down online searches for a specific types of content as well as expand your nonprofit’s reach and influence. Here’s how:
- When you click on a specific hashtag, like #GivingTuesday or #AdoptAPet, it will filter posts and tweets so that you’ll only see information related to those specific topics. Hashtags are a perfect way to see what’s trending on social media in real time without having to look at everything that’s being posted (which would take way more hours than you have in the day).
- Using a particular hashtag like #GiveToOrlando will expose your nonprofit to new users who are interested in the topic but may have never heard of your organization. They give you a chance for more exposure to new audiences who are interested in the issues you’re passionate about.
Sold? Great—because hashtags aren’t going anywhere. If anything, they’re just going to get more necessary and using them correctly, even more strategic.
Don’t stress, though: Once you get the hang of hashtagging, you’ll be a pro in no time. Start with these eight trending hashtags for nonprofits, and begin incorporating them into your social media marketing using the tips following each one.
Don’t worry if you’re just starting to use hashtags; many people have ignored them for years and are just now seeing them as an important part of content and social media marketing. For a helpful hashtag resource, try Hashtagify.me—it’s a handy hashtag search engine that can help you find the best hashtags to reach your audience, all for free.
And of course, call us! We have social media experts who can revolutionize your social media marketing strategy, way beyond hashtags. A great social media marketing strategy is the perfect complement to a captivating and engaging website. Learn more about how partnering with Firespring can elevate your nonprofit by calling 877.447.8941 or email email@example.com.