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It’s 2015. The answer should be “yes.”
It’s a non-negotiable: Every nonprofit organization should have a web presence with both a public side and a private side. Unfortunately, many still have not adopted adequate technology to give them access and control over the private side, which can hurt the public side.
Think about it like this:
The public side of your site is where your online visitors go (www.your-website.org) to engage with your organization online. The private side is an administration or private area where you or key members of your team log in to update and modify content for the public side.
There are still too many nonprofits who rely on just one person to make updates and content changes on their website, either because they’re operating with inadequate technology or they don’t feel comfortable with their content management system (CMS). For sure, you shouldn’t need a computer geek, an intern, a web developer or any other techie to modify and update your website for you—you should be able to update information on your own with point-and-click simplicity. Drag and drop and you’re done. That simple.
Here are three reasons to make sure the next iteration of your website is built on top of a CMS that allows you to easily manage the private side (or backend) of your website.
If you want the public aspect of your website to be engaging, fresh and relevant for your online visitors, you need to focus first on the private side. Be sure you have a system that gives you the ability and access you need to make your website your most powerful marketing tool.