Posted by Jay Wilkinson

Over the years, one of the arguments I’ve heard most from nonprofit directors is, “We don’t need to be on the web. It’s a cold, impersonal place, and we wouldn’t benefit from that. We’re all about people—interacting with them face-to-face—trying to make a difference in the world.”

My response to that is, “That’s awesome! I’m glad you want to make the world a better place. But don’t we all?”

Isn’t that what nonprofits are all about?

Most every nonprofit has a noble mission that they’re passionate about—one that can change the world. But look around you. Where are the people who are going to help you change the world?

They’re online.

That’s why having an interactive and engaging nonprofit website is crucial to furthering the relationships you already have with your supporters. If you build your nonprofit website properly, it can be a key tool in helping you build and enrich relationships beyond your face-to-face interactions.

Yes, it’s important to rub elbows with the people who support your organization. But it’s impossible to see all of them in person every day. And with the right nonprofit website, your constituents can donate money online, subscribe to your newsletter, read about your fundraising efforts, view your videos and pictures, volunteer for upcoming events, locate your offices on Google Maps and contact you for more information.

You might not be literally hand-in-hand with them, but those things all foster deeper relationships with the people you have on board.

Like it or not, more and more people are engaging with each other and with organizations online—that is the way of things. So embrace your online presence and you’ll be embracing your constituents.