#GivingTuesday is just a few weeks away, but it’s still not too late for your nonprofit to get on board and create a successful campaign. If you haven’t circled it on your calendar, #GivingTuesday 2017 is Tuesday, November 28—always the first Tuesday after Thanksgiving.
Last year, the online event raised more than $177 million for charitable causes in more than 98 countries! Now that #GivingTuesday is catching on and people are more aware, you can expect this year to be even bigger.
Nonprofits of any size can participate in this global fundraising event, and you can create a quick campaign in just minutes. Seriously. Here are three things that will make it better.
Offer incentives to your audience.
Incentives motivate giving. One tactic I’ve seen work well is donation matching. If your campaign reaches a certain donation level, ask one of your generous donors or corporate sponsors to match the amount, growing the impact of each contribution.
Generate a sense of urgency.
Engage your audience with an emotional hook about the work and mission of your organization. Leverage this to convince them to give today and not wait until tomorrow. The beauty of #GivingTuesday is that it’s just one day—there’s a built-in deadline. Get your campaign up quickly and create the same urgency that you’re feeling! It’s. Just. One. Day.
Establish an appreciation strategy.
You don’t just want your supporters’ financial capital; you want their social capital as well. Gratitude puts people in the mood to share. Send each donor an immediate thank-you email with a request to spread the word about your campaign so that it picks up social traction.
If you’re ready to get your #GivingTuesday campaign up and running but you’re not sure where to start, you’re in luck! We have several tools, resources and fundraising experts that’ll help you get things rolling and set you up for a successful campaign.
Dana Ostomel is the Vice President of Nonprofit Industry Development at Firespring, a company that provides essential software and beautiful websites for nonprofits. Prior to her role at Firespring, Dana was the founder and CEO of Deposit a Gift, a crowdfunding platform popular with nonprofits that allows users to easily create an online fundraising campaign for any organizational or personal need. Firespring acquired Deposit a Gift in August 2016 with Dana residing as the company’s lead crowdfunding expert. Before launching her own business, Dana spent over a decade as a marketing and branding adviser, developing integrated marketing solutions for nationally-known brands such as Snapple, CENTURY 21, MasterCard and DIRECTV. Dana owns a Bachelor’s degree in Communications from UCLA. She is a leading authority and sought-after speaker on the topics of crowdfunding, online community stewardship and nonprofit marketing.