Blog Topics

Nonprofit Marketing

Nonprofit marketing is the use of marketing tactics by a nonprofit organization, that promotes the message and the organization. Marketing is particularly important for a nonprofit organization, as they usually need ways to market their cause to volunteers who would want to help and to donors that will give to their cause.

  • Merging Memes in Your Nonprofit MarketingMemes are a great way of engaging with current and potential constituents. How can your nonprofit organization use memes in your marketing strategy? Today, we're going to discuss some ideas to help get you started.

  • Five Ways to Write a Press Release that Draws Media AttentionPress releases a great way to raise awareness and spread the word about a specific project or initiative that your nonprofit is launching. The trick is, how do you make sure it gets noticed? Use these tips for writing one that gets read.

  • How to Find Your Organization’s VoiceWhatever voice your nonprofit organization adopts for messaging, here are some best practices for communication. Follow these to connect with your constituents. It plays a significant role in how people view your charity.

  • Making Nonprofit Messages as Personal as ‘Canned’ BeDepending on how big your nonprofit is, you can control how your messaging works. If you are a smaller nonprofit, it would be beneficial to give a personal response to the question or concerns based on your company’s standards.

  • 5 Nonprofit Examples that Rock at Email MarketingWhen it comes to marketing your nonprofit, there is not a more direct & personal way to reach supporters than through email marketing. If you're looking to draw constituents in as advocates, check out these five examples.

  • How Writing a Book Can Help Your NonprofitHave you ever thought about writing a book? Writing & publishing has never been easier. It's not an overnight venture, but it isn't as difficult as you may imagine thanks to self-publishing, e-books & on-demand printing.

  • Five Important Marketing Trends for 2017See what marketing experts predict will be highly effective marketing trends going forward and keep these in mind as you set your focus on the future and plan your nonprofit organization’s marketing strategy for 2017.

  • Stock Photos: Making the Right ChoiceWe may think of stock photography having a sterile white background and uncomfortable looking person stifling a smile, however, there are ways to find diverse photos that can be used to fit virtually any brand.

  • Why You Desperately Need a New Donor Welcome Email SeriesThe way you welcome new supporters in your email can significantly impact your donor retention rate—this is a fact that many nonprofit organizations ignore when it comes to turning first-time donors into long-term constituents.

  • Top 10 Tips for Designing Your Nonprofit’s LogoWhile logos exist almost everywhere in today’s society (think golden arches, black swoosh or a silver apple), they're not necessarily easy to develop. Start the process by checking out these top 10 tips for designing your nonprofit’s logo.

  • How to Create a Style Guide for Your NonprofitIt’s more important than ever that your communications be consistent in both look & feel. You want your audience to identify your brand at a glance & recognize your voice quickly, or you may get lost in the crowd.

  • Ten Ways to Make Twitter Work Better for Your NonprofitThose 140 characters you send to your followers each time you tweet matter—and may matter even more going forward. Twitter will remain a social media giant for the foreseeable future. Here are ten things to keep in mind.

  • planning fundraising eventsWhen it comes to raising funds for your nonprofit organization, successful fundraising events provide a substantial contribution. Following these tips to help your events run smoothly, gain constituents & raise donations.

  • Promoting Your Next Nonprofit EventIf you're interested in marketing your nonprofit organization's upcoming fundraisers, check out these major tips on how to promote your next philanthropic event. It all starts with reaching attendees a number of ways.

  • 5 Key Components of Videos that Boost EngagementVideos are an important focus for Internet and social media marketing efforts. Check out these 5 key components on how to get started and boost your nonprofit organization's engagement with video marketing.

  • Using Facebook Live to Grow Your CauseFacebook Live is taking the online community by storm. How can your nonprofit get involved in the action? Check out this step-by-step guide to learn how to use Facebook Live Video in your organization. Lights, camera, action!

  • Creating a Google+ Page for Your NonprofitGoogle+ is useful social media tool to help attract followers and linking them back to your nonprofit organization's website. Learn about these 7 steps to setting up your nonprofit's Google+ page. It is easy and free, time well spent.

  • Instagram Profile that Inspires Donors The first move towards utilizing Instagram for your nonprofit organization is creating an account. Follow these steps on how to create an Instagram account that will attract and inspire new donors and keep your organization on the radar of your current donors.

  • Leverage Pokémon Go for Your NonprofitWith the new Pokémon Go craze, the first question you should ask is: can I leverage this tool to grow my nonprofit organization? The answer is yes, and we'll tell you how along with examples to get you going from other nonprofits. Are you ready?

  • In email marketing, the subject line can make the difference between a successful and a so-so email message. Win supporters and engage your constituents with subject lines that scream “open me” with these six tips.

  • In building a website, a domain name should represent your mission. But how do you select the best domain for you? Check out these 5 steps to choosing a domain name that boosts engagement and drives traffic to your site.

  • Welcome to July—vacation season is officially in full swing. But don’t let your marketing strategy take a vacation, too. Here’s how to stay connected and in touch with your supporters during the lazy, hazy days of summer.

  • Every marketer would love to get a hashtag to trend—it means expanded reach and influence, a larger audience and more publicity. Here are six basic guidelines to creating a hashtag that has a chance of trending.

  • Available funds can mean the difference between helping the community and struggling to get by. If your nonprofit wants to increase donations, check out these 10 more innovative ideas to utilize in your next fundraiser.

  • A strong call to action (CTA) contributes to the success of any institution and drives engagement. When it comes to crafting compelling calls to action for your nonprofit, keep these 40 examples and pointers in mind.

  • With 98% of nonprofits on social media, hashtags have become a marketing necessity. Start with these eight trending hashtags and begin incorporating them into your social media marketing using the tips after each one.

  • Instagram can help you reach audiences by promoting global engagement and encouraging cause awareness. Discover how your nonprofit organization can use Instagram to further its cause by reading these six useful tips.

  • In case you haven’t heard, Google wants to give you free advertising through their Google Ad Grants program. Once you’re approved and ready to write your text ads, here are five tips to get you going in the right direction.

  • When it comes to marketing, reaching as many people as possible can raise awareness, increase volunteer involvement and improve donor engagement. Consider these three ways to leverage emoji marketing for your nonprofit.

  • One Today is a free mobile app by Google that features a different nonprofit project every day. Creating projects with One Today takes about 10 minutes, according to Google, and it’s so simple, there’s no need for an IT guy.

  • Google+ (or Google Plus) is one of the newest social media platforms out there, but it is definitely no amateur. Yes, another social media site. But the real question is, what can Google+ do for your nonprofit organization?

  • Video can be an inexpensive way to share your story—it basically makes broadcasting affordable for nonprofits without the money to buy television or airtime. And posting videos on YouTube has three significant advantages.

  • An effective mission statement is even more important now than ever. When you consider writing (or rewriting) your nonprofit's mission statement, please make sure to remember to keep these three elements in mind.

  • When it comes to fundraising, making the ask is one thing—sealing the deal is another. While there’s no magic formula or exact science to closing an ask, consider these four ways to help turn the tide in your favor.

  • Staying active on social media draws visitors to your website. If your nonprofit organization has already joined Pinterest, discover how you can utilize strategic "pinning" (or "saving") to drive traffic to your nonprofit's site.

  • Personas are not something you create for the outside world—they’re a tool you use behind the scenes to understand your target audience and how to motivate them to support your organization. Here's how to begin.

  • It’s crucial to your nonprofit's fundraising success to understand exactly what a good ask entails, how to ask and ask well. Check out these eight important elements of an ask that will help your organization get results.

  • Snapchat has a huge potential to drive engagement and build your support base particularly if your constituents are 13–25-year-olds. Read these five ways Snapchat can boost your nonprofit organization's visibility.

  • When nonprofits use storytelling, it illustrates progress and serves as a public declaration of identity. In 2015 at my literacy nonprofit, I learned four ways storytelling greatly helped our program improve and succeed.

  • Direct mail can be a highly effective part of your marketing strategy, especially if you marry it with your digital marketing efforts. Maximize your direct mail marketing and get the response you want with these five easy tips.

  • You can only do so much to raise money for your cause. If your nonprofit organization could use a boost, check out these top 10 creative fundraising ideas for creating events that will send your donations through the roof.

  • Marketing can convince someone to give you a donation; branding will determine whether or not that person becomes a donor for life. Here are four reasons most nonprofit organizations go through a rebranding process.

  • When it comes to social media, broadening your scope and reaching into other social media platforms like Pinterest, can help tell your story in a different way to engage constituents and build a stronger online community.

  • When recruiting volunteers, you pitch your cause and impact on your community. But there’s more to volunteering than giving back. Here are five things to tell prospects that may encourage more of them to sign up.

  • Try as you may, it’s impossible to please everyone—there will always be people who issue a complaint about your cause or organization. But this doesn’t have to be a bad thing. Here’s the upside to having online critics.

  • It’s no secret the millennial generation has a charitable bent. It’s important that your organization understands how to reach millenials now rather than later. Here are six ways to attract Gen Y to your nonprofit.

  • Direct mail is alive and well and still a vital marketing tool. If you wonder whether to pull your direct mail efforts from your marketing strategy, here are five reasons not to (and how to bridge your offline and online worlds).

  • Planning and executing a nonprofit event is no small task filled with a never-ending list of details. In short, it's a lot of work. Little things can make a big difference. Here are six ways to make a stellar impression at your next event.

  • You can re-engage inactive emails subscribers if you approach them again the right way. Initiating a win-back campaign could be a promising way to get people interested in—and responding to—your organization again.

  • There’s no doubt that your supporters and prospects love video. The good news is, anyone can produce quality videos these days using a little thought, ingenuity and their smartphone (and perhaps a good editing tool).

← BACK TO THE BLOG

Firespring is always on the move. Register for one of our free educational webinars or find us in person at an upcoming event.