Conventional wisdom dictates that we manage what we measure, and the most effective nonprofits on the planet know exactly how to measure their results. In this educational session, Jay will share best practices—including detailed formulas that every nonprofit should be using—to track the effectiveness of their fundraising efforts.

You’ll learn:

  • 7 steps to online fundraising success.
  • 5 metrics to measure fundraising performance.
  • The donor retention problem.
  • Attributes of a killer email marketing piece.
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