Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will share more than a decade of focus group research that reveals:

  • The 5 required elements of an engaging website.
  • The 1 thing every nonprofit should think about, but isn't.
  • Real-world examples of nonprofit organizations that have mastered their online presence.
  • Action steps.
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