Posts by Lisa Thompson

Article CategoriesTechnology | Marketing | Running a Nonprofit | Fundraising | Websites | All Articles

Lisa Thompson has worn a variety of hats in the nonprofit world for over 20 years, including those of a volunteer, staff member, marketer, writer and educator. Today she lives in Silicon Valley where she spends most of her time writing about marketing- and technology-related topics for nonprofits, helping them optimize their online presence and engage more effectively with their audiences. Her super power is making technology easy to understand for the non-techie.

When she's not writing, you can find Lisa on one of the Bay Area's beautiful hiking trails, wine tasting in Sonoma or traveling to see one of her three daughters (each living in a different time zone). When she really needs a vacation, she escapes to Italy to get lost in an art museum or a charming Tuscan town.

  • 20 Things to Tweet About (When You Don’t Know What to Tweet)Here are 20 suggestions for when you get stuck and don’t know what to tweet. And remember, just because the character limit is 280, it doesn’t mean you have to use all of them. Sometimes brevity is best.

  • Influencer Marketing: What It Is and How It Can Work for Your NonprofitLooking for a little attention? Let’s take a quick look at the basics of influencer marketing, how it could benefit your nonprofit organization and five simple ways to help you begin locating influencers.

  • Beyond the Coffee Mug: 20 Fun Swag Items for Your Next EventTo get your wheels turning, we’ve come up with 20 unique promo products people would be stoked to pick up at your next event, conference or fundraiser. Here are some fun ways to get your swag on.

  • 10 Simple Ways to Up Your Nonprofit’s Storytelling GameStories can inspire, educate and motivate people to support your cause—if presented well. Follow these 10 guidelines for telling a story that supports the message you want the world to hear.

  • It’s important to position yourself as a safe and trusted organization. Your privacy policy cannot be an afterthought—it needs to be prominent and written so the average user can understand it without hiring a lawyer.

  • Eight Ways to Give Your Brain a BreakEver have those days when it feels like your brain is working on overtime? Here are eight easy ways nonprofit professionals can recharge, refocus and preserve your sanity, even before you hit your evening commute.

  • 5 Easy Ways to Attract Millennials to Your NonprofitSmart nonprofits know that a young adult who becomes engaged today could contribute thousands of dollars over their lifetime. The question is, how do you attract this generation & get them to connect emotionally?

  • How Facebook’s Algorithm Change Affects Your Nonprofit (and what to do about it)Learn what Facebook’s algorithm means for your nonprofit organization’s social media presence and gather some ideas on how to still be seen in your followers’ newsfeed.

  • Five Ways to Get the Most Out of Your Next ConferenceThe key to attending a conference is to get the most you can out of each event. Here are five ways to get more than just some cool swag out of your next conference while investing time & energy and engaging with strangers.

  • Ten Ways to Give a Big Thanks to Your Big DonorsHow good is your nonprofit organization at saying thank you to your donors? Here are 10 unique & creative ways to say, "thank you" to your most generous supporters. After all, a little gratitude can go a long way.

  • Ten Ways to Make Your Readers Love You MoreWhether you’re updating your blog, adding content to a webpage or posting on social media, presenting content in bite-sized pieces makes it more palatable for readers. Here are content types likely to attract an audience.

  • Five Ways to Write a Press Release that Draws Media AttentionPress releases a great way to raise awareness and spread the word about a specific project or initiative that your nonprofit is launching. The trick is, how do you make sure it gets noticed? Use these tips for writing one that gets read.

  • How to Find Your Organization’s VoiceWhatever voice your nonprofit organization adopts for messaging, here are some best practices for communication. Follow these to connect with your constituents. It plays a significant role in how people view your charity.

  • Six Ways to Help Your Nonprofit Adjust to a New Political ClimateEvery national, state & local election has the potential to impact communities & nonprofit organizations. To best prepare for what’s ahead, there are some things you can do to be proactive to protect your nonprofit’s interests.

  • Five Important Marketing Trends for 2017See what marketing experts predict will be highly effective marketing trends going forward and keep these in mind as you set your focus on the future and plan your nonprofit organization’s marketing strategy for 2017.

  • Seven Ways You Drive Donors AwayIs there anything that your organization is doing that is hurting your cause? Even if your intentions are good, here are seven ways your nonprofit might be driving your donors away & into the arms of another nonprofit.      

  • How Your Nonprofit Should Respond to Bad News in the WorldSocial media provides an opportunity for brands to express everything from outrage to sympathy when innocent lives are lost and terrible things happen to good people—should you add your voice to the crowd or be silent?

  • How to Create a Style Guide for Your NonprofitIt’s more important than ever that your communications be consistent in both look & feel. You want your audience to identify your brand at a glance & recognize your voice quickly, or you may get lost in the crowd.

  • In email marketing, the subject line can make the difference between a successful and a so-so email message. Win supporters and engage your constituents with subject lines that scream “open me” with these six tips.

  • Welcome to July—vacation season is officially in full swing. But don’t let your marketing strategy take a vacation, too. Here’s how to stay connected and in touch with your supporters during the lazy, hazy days of summer.

  • 43aa0852-00fc-4b37-89ce-eaf8953b3ec2.pngWith 98% of nonprofits on social media, hashtags have become a marketing necessity. Start with these eight trending hashtags and begin incorporating them into your social media marketing using the tips after each one.

  • An effective mission statement is even more important now than ever. When you consider writing (or rewriting) your nonprofit’s mission statement, please make sure to remember to keep these three elements in mind.

  • Personas are not something you create for the outside world—they’re a tool you use behind the scenes to understand your target audience and how to motivate them to support your organization. Here’s how to begin.

  • Marketing can convince someone to give you a donation; branding will determine whether or not that person becomes a donor for life. Here are four reasons most nonprofit organizations go through a rebranding process.

  • 6a9708f0-9875-4758-b59f-1dbd2bdf8b57.jpgTry as you may, it’s impossible to please everyone—there will always be people who issue a complaint about your cause or organization. But this doesn’t have to be a bad thing. Here’s the upside to having online critics.

  • Planning and executing a nonprofit event is no small task filled with a never-ending list of details. In short, it’s a lot of work. Little things can make a big difference. Here are six ways to make a stellar impression at your next event.

  • There’s no doubt that your supporters and prospects love video. The good news is, anyone can produce quality videos these days using a little thought, ingenuity and their smartphone (and perhaps a good editing tool).

  • Creating web content, a blog post, an email, an e-book or a press release can be intimidating even for professionals. But once you understand these seven basics, you’ll find your fingers flying across your keyboard in no time.

  • Even if you feel like you’re doing all you can to earn your donors’ trust, there may be a few simple steps you can take to go the extra mile. Here are five ways to instill confidence and make your constituents proud to support you.

  • One of the most powerful marketing tools for nonprofits is a great story. Follow these five simple guidelines for finding a story that not only engages and inspires, but also supports the message you want the world to hear.

  • A well thought out video marketing strategy can be an affordable yet highly useful way to communicate and engage with your audience. Here are eight video marketing tips to help you kick off your nonprofit's video strategy.

  • 7dd2c3a5-f6c4-4220-a742-cb773d96242f.jpgYour nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) to build online influence. LinkedIn’s publishing platform provides an opportunity to expand your reach in a major way.

  • 932cdca1-4475-4096-9704-28e294ad413b.jpgHashtags are used on almost all major social networks, but despite their popularity, they’re not always used effectively. Here is a quick guide on how nonprofits can make the best use of hashtags when posting updates or images.

  • The term "thought leader" can be somewhat overused, especially in the marketing world. But the credibility attached to being a thought leader in your field is important in establishing you and your nonprofit as an expert.

  • Content marketing is about creating and sharing videos, images, infographics, newsletters, white papers, etc. to engage with constituents. So just why do nonprofit marketers spend a 1/4th of their budgets on it?

  • Content marketing gives your nonprofit a voice in the noisy online world. The question is, does your audience recognize it? The voice that you write in plays a significant role in how people view you.

  • Consider telling a few stories to engage with the people who visit your website and want to learn more about your nonprofit. Whether you use pictures, a blog post, a video or a feature article on a donation page, connecting your constituents with the people you serve is crucial.

  • Payment Processing Options for Your NonprofitOnline fundraising brings in millions of dollars for the nonprofit industry every year, and the numbers continue to grow. But along with accepting all that money come concerns and issues surrounding the electronic payment process.

  • 5 Considerations for Your Next Member Renewal Email SeriesWhen it comes time to ask your nonprofit’s members to renew, how you go about it is as important as the ask itself. Crafting an email or series of emails for member renewal may be one of the most important things you do all year—for the most effective effort, this is a process that requires careful consideration.

  • How to Create a Calendar for Content Marketing SuccessBy now you know that content marketing is all the rage, and experts say it’s only going to get bigger. When planning your nonprofit’s next marketing strategy, you’ll want to give your content marketing efforts some serious consideration.

  • Can You Easily Manage Your Nonprofit’s Website?It’s 2015. The answer should be “yes.” It’s a non-negotiable: Every nonprofit organization should have a web presence with both a public side and a private side. Unfortunately, many still have not adopted adequate technology to give them access and control over the private side, which can hurt the public side.

  • Why You Should Use Guest BloggersOne of the best ways to drive traffic to your website is to publish fresh content on a regular basis. Your visitors will appreciate it, and search engines love it.

    Your key to fresh website content: A blog.

  • Save Time by Planning Your Next Event NowYou plan, prepare, promote and pull off an amazing fundraising event, and then what? Naturally, you breathe a sigh of relief and go home—that is, if you’re like most event planners. And, of course, that makes sense: Planning and pulling off a successful event is a Herculean task. You deserve some rest.

  • How to Tell Your Nonprofit’s Story With PhotosA picture may be worth a thousand words, but if you don’t post quality images online that engage your audience and reflect your cause, your photos may not say much of anything.

  • integrated payment providerIt’s 2015—to say you need the ability to take online donations for your nonprofit is a no-brainer. Writing a check, addressing an envelope and dropping it in the mail requires more effort than donors are accustomed to.

  • email marketing Email marketing has been around for a while, but it remains a pillar of effective marketing. With 91% of all U.S. consumers checking email daily, email marketing should be a major player in your nonprofit’s outreach efforts.

  • responsive website Google implemented a new mobile-friendly ranking algorithm in an effort to elevate the mobile user experience and make it easier for users to find information or navigate websites on their devices. What does this mean for you?

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