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Posts by Pamela Kilzer


Article CategoriesTechnology | Marketing | Running a Nonprofit | Fundraising | Websites | All Articles
 

Pamela Kilzer works as a freelance writer with Firespring and other small businesses, nonprofit organizations and individuals. She has been involved in the nonprofit arena for the majority of her life, since joining a youth service organization at 12 years old. Since then, she’s volunteered with various other nonprofit organizations, including Royal Family Kids, American Foundation for Suicide Prevention and local domestic violence shelters. Pamela spends her days writing valuable content to help nonprofits learn how to market their organization to constituents and potential donors.

Outside of writing, Pamela enjoys spending time with her husband, family and friends. She loves blogging, reading books and relaxing outdoors in the beautiful Nebraska greenery. Most importantly, Pamela aims to live her life intent on promoting positivity and making the world a better place every single day.

  • Keeping Your Volunteers Engaged over the SummerSummertime is a busy time, which often means volunteers don’t have the time to commit to serving anymore. Fortunately, there are six ways you can keep volunteers inspired and engaged throughout the entire summer.

  • Nonprofit Blogging: When to In-House It and When to OutsourceSo, you know you should be blogging. But, who should actually do the blogging? Let’s examine the pros and cons of when to in-house your nonprofit’s blog and when to outsource it instead.

  • How to Breathe New Life into an Old BlogWhen it comes to your nonprofit blog, don’t let articles sit in their metaphorical closet to gather dust. Use these six simple tips to breathe new life into an old blog and expand your organization’s reach.

  • The Ins and Outs of Slacktivism and Its Effect on NonprofitsSlacktivism has gained popularity on social media in recent years, and for some nonprofits, it may make a difference. Others see little impact. Today we dive into the ins and outs of slacktivism and its effect on nonprofits.

  • How to Create Infographics That Drive EngagementAs a nonprofit, you work to influence people with your cause. But when internet users have a short attention span, you need to catch their interest quickly and keep it long enough for them to feel involved. Cue the infographic.

  • How Landing Pages Can Make Your Nonprofit Website a Converting MachineThe truth is, nonprofit website traffic doesn’t always lend itself nicely to conversions. Cue landing pages. Conversion is its number one job. Here’s how landing pages can turn your NPO website into a conversion machine.

  • 6 Words Your Nonprofit Uses That Drive Donors AwayWords matter. Turns out, some words—which may seem innocent enough—can be detrimental to raising money for your cause. Let’s look at these six words your nonprofit organization uses that drive donors away.

  • What is Responsive Website Design and Why You Should CareWith today’s technology, a responsive website is vital not only for your nonprofit organization’s marketing efforts, but to help grow your mission overall. But what if the engine only half-worked, some of the time, for some people?

  • 7 Tips to Build a Website Your Donors Can TrustWhen constituents feel they can trust your organization, they’re more likely to care about your mission, which means they’re more likely to get involved with the cause. Here are seven tips to build a website your donors can trust.

  • 10 Surefire Ways to Increase Your Facebook FollowersIf your nonprofit already has a Facebook page, the best way to expand your reach & connect with more constituents is by increasing your Facebook followers. We have 10 surefire ways to get you going with this social media platform.

  • Why, When and How to Change Your Mission StatementAs a nonprofit organization, your mission statement is a valuable component of your purpose. Is it time for your organization to reevaluate your mission statement? We’ll explore the why, when and how of changing it.

  • Text Message Marketing: How It Can Work for Your NonprofitMarketing your nonprofit organization is challenging, but text message marketing can be a powerful tool. But just how can it work for your organization? We have the answers on another way to engage with constituents.

  • 6 Misconceptions About NonprofitsWhat are some misconceptions society might have about nonprofit organizations, & what can your nonprofit do to better inform outsiders on those myths? Fear not, these misconceptions are simply that—misconceptions.

  • Nonprofit Management: Diversifying Your Board of DirectorsEstablishing a board of directors sets a foundation for the future. Diversifying your nonprofit’s board means more than having a good mix of people—it means taking intentional steps toward diversity in your leadership.

  • 30 Content Ideas to Use in Marketing EffortsContent means more than just blogging or having a great website. We compiled a list of ideas to use in your nonprofit’s marketing efforts because we know how difficult it can be to constantly come up with content ideas.

  • Why Local SEO Matters for NonprofitsLocal SEO allows individuals, businesses and nonprofits to promote themselves online within a specific geographic region. Having a local SEO strategy will allow constituents to find your organization & take action for your cause.

  • The Benefits of Storytelling in Nonprofit MarketingStorytelling is a powerful tool when it comes to nonprofit marketing. Your organization has a purpose, and telling the story is a valuable content marketing tactic. Learn how you can you use storytelling to share your mission.

  • 7 Major Benefits of Nonprofit CollaborationNonprofit collaboration allows various organizations to join together and make even bigger strides in bettering their community and improving the world. Here are seven major benefits of nonprofit collaboration.

  • Why Networking Matters for Your NonprofitNetworking builds relationships between individuals, businesses and yes—even nonprofit organizations. So why are building these relationships important? Consider these five notions about the value of networking.

  • How to Use Surveying to Improve Your NonprofitWhen your nonprofit uses surveys to reach out to potential and current constituents, you gain insight into what supporters look for and the success of your programs. Because what can be measured can be managed.

  • How to Ask for Exactly What Your Nonprofit NeedsHow can you walk the line of gently—but honestly—telling constituents exactly what you need from them? Today we dive in and learn the art of asking for what your nonprofit needs starting with your organization’s story.

  • 5 Ways to Avoid Fundraising Burnout in Your OrganizationWhat can you do to keep your efforts energized? Luckily, there are options to counteract burnout. Here are five ways to avoid fundraising burnout within your organization. It starts with prioritizing the most important tasks.

  • 5 Signs It’s Time for a Website RedesignSo what does it say when your website is… not so great? How do you know when your nonprofit organization’s website is in need of an update? Let us take a look the five signs that it’s time for a website redesign.

  • Creating a Social Media Strategy Guide for Your NonprofitThe upcoming holidays provide a time of generosity, compassion & giving to our fellow humans. How can your nonprofit celebrate the holidays while promoting your cause? Check out our list of 30-holiday fundraising ideas.

  • Creating a Social Media Strategy Guide for Your NonprofitYour nonprofit needs to be present on social media. Outlining a strategic plan will boost engagement on social media, make sure posting gets done and increase fundraising efforts. Unsure where to start? We have you covered.

  • How Nonprofits Can Engage Generation ZJust like any other generation, Gen Z requires a different way of engaging as they come of age to donate to causes that are important to them. Is your nonprofit ready to start engaging Gen Z? Here are some tips & tricks to get you started.

  • Facebook’s Fundraising Tools: Deciding What’s Best for Your NonprofitWhile Facebook’s fundraising tools have potential, they do come with some drawbacks. How can you decide what’s best? Take a look at some of the pros & cons on how they can benefit your nonprofit organization.

  • 5 Tips for Fundraising After a Natural DisasterRecent natural disasters have proved tragic for many who lost property, belongings & loved ones. Responding as a nonprofit during times like these can be difficult, but not impossible. Follow some of these tips to decide what’s best.

  • Evergreen Content: What You Need to Know for Your Nonprofit BlogIn terms of website targeting and SEO, evergreen content is the perfect way to keep fresh, current content on your website blog for visitors to see. What is evergreen content and why is it so important? Let’s dive in.

  • 20 Post Ideas for Your Nonprofit BlogCreating fresh new content for a blog can be a difficult task. If you need some ideas to get your nonprofit organization’s blog up & going, here are 20 post ideas to write about to keep your blog from coming to a complete halt.

  • Sharing Wellness in Your NonprofitHow can your nonprofit organization make sure the staff and volunteers feel supported as well as appreciated? When it comes to caring for mind and body at work, protecting yourself and your staff becomes essential.

  • 12 Nonprofit Examples that Rock at FacebookHaving a social media presence for your nonprofit organization can often times be confusing. Luckily, some are ahead of the curve. Get started by checking out these 12 nonprofit examples with profiles that rock at Facebook.

  • Getting Groovy with GIFs for Your NPOThere are lots of ways a nonprofit organization can implement GIFs—from a website or blog, to social networking platforms, to even presentations & productions. Take a look at how you can get groovy with GIFs.

  • Should Your Nonprofit Take a Stand on Current Issues?A lot of gray area exists when it comes to controversial topics. What can your nonprofit say or not say? Should your nonprofit even get involved? Learn about some of the pros & cons that can come along with taking a stand.

  • Merging Memes in Your Nonprofit MarketingMemes are a great way of engaging with current and potential constituents. How can your nonprofit organization use memes in your marketing strategy? Today, we’re going to discuss some ideas to help get you started.

  • 642075a7-6832-428b-880a-07f5f8a02e92.jpgOne area with enormous potential for your nonprofit to tap into is Facebook 360° video & photos. Today, we’re going to discuss tricks for your organization to get started. After all, 360° engagement is not going away anytime soon

  • 5 Nonprofit Examples that Rock at Email MarketingWhen it comes to marketing your nonprofit, there is not a more direct & personal way to reach supporters than through email marketing. If you’re looking to draw constituents in as advocates, check out these five examples.

  • Benefits of Leveraging Augmented Reality for Your NonprofitAugmented reality puts a nonprofit on the forefront of technology, helping gain more constituents and raise money. By embracing the virtual world, you can impact the real world. Here’s how your nonprofit can get in on it.

  • Guerrilla Marketing Is Not Dead: 10 Ideas to Get Your Nonprofit StartedGuerrilla marketing has had a place in the profit world for years and has been gaining traction with nonprofit organizations. Do you want in on the action? Here are ten of our budget-friendly marketing ideas to get you started.

  • Seven Ways You Drive Donors AwayIt can be easy to let your nonprofit board fall to the wayside and become stagnate. How can you get your trustees more involved? Here are some ways to motivate and engage your organization’s board of directors.

  • Top 10 Tips for Designing Your Nonprofit’s LogoWhile logos exist almost everywhere in today’s society (think golden arches, black swoosh or a silver apple), they’re not necessarily easy to develop. Start the process by checking out these top 10 tips for designing your nonprofit’s logo.

  • planning fundraising eventsWhen it comes to raising funds for your nonprofit organization, successful fundraising events provide a substantial contribution. Following these tips to help your events run smoothly, gain constituents & raise donations.

  • Promoting Your Next Nonprofit EventIf you’re interested in marketing your nonprofit organization’s upcoming fundraisers, check out these major tips on how to promote your next philanthropic event. It all starts with reaching attendees a number of ways.

  • 5 Key Components of Videos that Boost EngagementVideos are an important focus for Internet and social media marketing efforts. Check out these 5 key components on how to get started and boost your nonprofit organization’s engagement with video marketing.

  • Using Facebook Live to Grow Your CauseFacebook Live is taking the online community by storm. How can your nonprofit get involved in the action? Check out this step-by-step guide to learn how to use Facebook Live Video in your organization. Lights, camera, action!

  • Creating a Google+ Page for Your NonprofitGoogle+ is useful social media tool to help attract followers & linking them back to your nonprofit’s website. Learn about these 7 steps to setting up your nonprofit’s Google+ page. It is easy and free, time well spent.

  • Instagram Profile that Inspires DonorsThe first move towards utilizing Instagram for your nonprofit organization is creating an account. Follow these steps on how to create an Instagram account that will attract and inspire new donors and keep your organization on the radar of your current donors.

  • Leverage Pokémon Go for Your NonprofitWith the new Pokémon Go craze, the first question you should ask is: can I leverage this tool to grow my nonprofit organization? The answer is yes, and we’ll tell you how along with examples to get you going from other nonprofits. Are you ready?

  • 47bc3eb1-755a-4d08-b4fd-b29befb804b2.jpgIn building a website, a domain name should represent your mission. But how do you select the best domain for you? Check out these 5 steps to choosing a domain name that boosts engagement and drives traffic to your site.

  • fa855892-2e4c-495f-848c-49c98559c437.pngAvailable funds can mean the difference between helping the community and struggling to get by. If your nonprofit wants to increase donations, check out these 10 more innovative ideas to utilize in your next fundraiser.

  • bc89c5d7-fcee-4933-8f3f-13033d4c09f9.pngA strong call to action (CTA) contributes to the success of any institution and drives engagement. When it comes to crafting compelling calls to action for your nonprofit, keep these 40 examples and pointers in mind.

  • 400faecb-81de-4325-a35d-3f84a92d3c39.pngInstagram can help you reach audiences by promoting global engagement and encouraging cause awareness. Discover how your nonprofit organization can use Instagram to further its cause by reading these six useful tips.

  • 4410ed33-10e8-4bd2-a7c7-13ec223a98f4.pngWhen it comes to marketing, reaching as many people as possible can raise awareness, increase volunteer involvement and improve donor engagement. Consider these three ways to leverage emoji marketing for your nonprofit.

  • b4de4d5a-b9cb-437c-b229-6e941dc63365.pngGoogle+ (or Google Plus) is one of the newest social media platforms out there, but it is definitely no amateur. Yes, another social media site. But the real question is, what can Google+ do for your nonprofit organization?

  • 0a0b67be-50c6-47fb-9634-0fd96bb0b202.pngStaying active on social media draws visitors to your website. If your nonprofit organization has already joined Pinterest, discover how you can utilize strategic "pinning" (or "saving") to drive traffic to your nonprofit’s site.

  • 19f586ba-bfe0-4216-a619-8081addf8125.pngSnapchat has a huge potential to drive engagement and build your support base particularly if your constituents are 13–25-year-olds. Read these five ways Snapchat can boost your nonprofit organization's visibility.

  • d9e60eaa-c343-41f2-9a0c-61b6bd3df2af.pngYou can only do so much to raise money for your cause. If your nonprofit organization could use a boost, check out these top 10 creative fundraising ideas for creating events that will send your donations through the roof.

  • e1bdd85c-1c32-4579-8451-5877e235d2d3.pngWhen it comes to social media, broadening your scope and reaching into other social media platforms like Pinterest, can help tell your story in a different way to engage constituents and build a stronger online community.

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