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Fundraising trends. Event management. Donation processing. Social media and email marketing.

All these issues and a million more are on the minds of nonprofit professionals every week. They’re on ours, too, because we don’t just serve the nonprofit industry; we live in it. Our mission is to help you accomplish yours, so we spend countless hours researching and writing about the very issues you care about. Browse these articles to get fresh ideas, practical tips, new inspiration and education without expectation. We’re here to do more good, just like you.


  • 20 Things to Tweet About (When You Don’t Know What to Tweet)Here are 20 suggestions for when you get stuck and don’t know what to tweet. And remember, just because the character limit is 280, it doesn’t mean you have to use all of them. Sometimes brevity is best.

  • Keep More of Your Cash with Donor-Covered Transaction FeesWith a brand-new feature included with every Firespring website, you can now ask donors to cover the small transaction fee associated with online donations. This extra charge is simply added to your donor’s gift when they check out.

  • Why Nonprofits Should Use Data Visualization and HowData visualization refers to the organization of data into a visual format. Simple as that! It allows board members and other non-technical professionals to easily digest what your data means using graphical and pictorial elements.

  • 15 Ways to Engage Supporters without Asking for MoneyThere are about as many ways to engage donors as there are donors—here are 15 ideas to get your wheels turning. They’re all a little different, but the one thing they all have in common is none involve asking for money.

  • How Nonprofits Can Start Using Social Media Analytics and What to MeasureYou may be wondering: How do I start using social media analytics? What tools should I use? Which metrics should I measure? If so, stick around because we’ll answer those questions shortly.

  • Influencer Marketing: What It Is and How It Can Work for Your NonprofitLooking for a little attention? Let’s take a quick look at the basics of influencer marketing, how it could benefit your nonprofit organization and five simple ways to help you begin locating influencers.

  • Social Share Buttons Help Raise More Money and AwarenessWant to grow your donor base? With our new social share buttons, each time someone makes a donation on your website, they can let their networks know with a click by sharing their recent activity.

  • Social Share Buttons Help Raise More Money and AwarenessEver wonder if you’re wasting your time on social media? Is anyone even paying attention? Quit wasting time and learn what social media analytics is and why it’s vital to the overall health of your nonprofit.

  • Keeping Your Volunteers Engaged over the SummerSummertime is a busy time, which often means volunteers don’t have the time to commit to serving anymore. Fortunately, there are six ways you can keep volunteers inspired and engaged throughout the entire summer.

  • Nonprofit Fundraising: Do You Really Need to Register?Some experts estimate that as many as 90% of nonprofits fail to register in one or more states even though, technically, state laws require them to do so. Here are 10 things about fundraising registration you need to know.

  • Beyond the Coffee Mug: 20 Fun Swag Items for Your Next EventTo get your wheels turning, we’ve come up with 20 unique promo products people would be stoked to pick up at your next event, conference or fundraiser. Here are some fun ways to get your swag on.

  • Nonprofit Blogging: When to In-House It and When to OutsourceSo, you know you should be blogging. But, who should actually do the blogging? Let’s examine the pros and cons of when to in-house your nonprofit’s blog and when to outsource it instead.

  • Google Chrome Security Changes: How Your Nonprofit Can Avoid Website ShamingIf you want to stay on Google’s good side, it’s time your website is encrypted. Beginning in July 2018, the Chrome will begin labeling all HTTP sites as “not secure.” Here’s what you need to know to avoid Google shaming.

  • How to Breathe New Life into an Old BlogWhen it comes to your nonprofit blog, don’t let articles sit in their metaphorical closet to gather dust. Use these six simple tips to breathe new life into an old blog and expand your organization’s reach.

  • 10 Simple Ways to Up Your Nonprofit’s Storytelling GameStories can inspire, educate and motivate people to support your cause—if presented well. Follow these 10 guidelines for telling a story that supports the message you want the world to hear.

  • Q&A: What the Net Neutrality Fight Means for Your NonprofitNo doubt the words “net neutrality” have been on your radar for months now. The topic has been in the news since the FCC voted last December to repeal the 2015 net neutrality regulations.

  • It’s important to position yourself as a safe and trusted organization. Your privacy policy cannot be an afterthought—it needs to be prominent and written so the average user can understand it without hiring a lawyer.

  • The Ins and Outs of Slacktivism and Its Effect on NonprofitsSlacktivism has gained popularity on social media in recent years, and for some nonprofits, it may make a difference. Others see little impact. Today we dive into the ins and outs of slacktivism and its effect on nonprofits.

  • searchbarLet’s start with the good news. Under the prior law, taxpayers could not deduct more than 50% of their adjusted gross income in charitable contributions. The new law increases this limit to 60% for those who itemize their deductions.

  • Should You Be Worried About Using Facebook Ad Targeting?Facebook and its targeting/business practices have been Kind of a Big Deal lately. So let’s clear the air: What exactly does that mean when it comes to marketing tactics for your nonprofit?

  • 6 Words Your Nonprofit Uses That Drive Donors AwayVideo isn’t always the answer. The reality is that video marketing is worth your investment—it just has to be done properly. Here are the five Ws (with a bonus H thrown in) of video marketing.

  • How to Create Infographics That Drive EngagementAs a nonprofit, you work to influence people with your cause. But when internet users have a short attention span, you need to catch their interest quickly and keep it long enough for them to feel involved. Cue the infographic.

  • How Landing Pages Can Make Your Nonprofit Website a Converting MachineThe truth is, nonprofit website traffic doesn’t always lend itself nicely to conversions. Cue landing pages. Conversion is its number one job. Here’s how landing pages can turn your NPO website into a conversion machine.

  • Eight Ways to Give Your Brain a BreakEver have those days when it feels like your brain is working on overtime? Here are eight easy ways nonprofit professionals can recharge, refocus and preserve your sanity, even before you hit your evening commute.

  • 6 Words Your Nonprofit Uses That Drive Donors AwayWords matter. Turns out, some words—which may seem innocent enough—can be detrimental to raising money for your cause. Let’s look at these six words your nonprofit organization uses that drive donors away.

  • 5 Easy Ways to Attract Millennials to Your NonprofitSmart nonprofits know that a young adult who becomes engaged today could contribute thousands of dollars over their lifetime. The question is, how do you attract this generation & get them to connect emotionally?

  • Spring Cleaning Your Nonprofit WebsiteAny nonprofit organization’s website should be clean, polished and uncluttered. It may require a bit of elbow grease on your part. Following our list of things to look out for will put you on the right track to a beautiful website.

  • What is Responsive Website Design and Why You Should CareWith today’s technology, a responsive website is vital not only for your nonprofit organization’s marketing efforts, but to help grow your mission overall. But what if the engine only half-worked, some of the time, for some people?

  • What to Expect When You’re Expecting SEO Changes in 2018Search engines have gotten smarter over time in deciphering what a user is searching. Your job is providing high-quality website content to help a search engine understand your website.

  • What the #MeToo Movement Means for Your NonprofitSexual harassment scandals have rocked high-profile organizations like the Humane Society and the Red Cross in recent months, and are shedding light on how the #MeToo movement is clearly not just a Hollywood issue.

  • How Facebook’s Algorithm Change Affects Your Nonprofit (and what to do about it)Learn what Facebook’s algorithm means for your nonprofit organization’s social media presence and gather some ideas on how to still be seen in your followers’ newsfeed.

  • 7 Tips to Build a Website Your Donors Can TrustWhen constituents feel they can trust your organization, they’re more likely to care about your mission, which means they’re more likely to get involved with the cause. Here are seven tips to build a website your donors can trust.

  • 10 Surefire Ways to Increase Your Facebook FollowersIf your nonprofit already has a Facebook page, the best way to expand your reach & connect with more constituents is by increasing your Facebook followers. We have 10 surefire ways to get you going with this social media platform.

  • Why, When and How to Change Your Mission StatementAs a nonprofit organization, your mission statement is a valuable component of your purpose. Is it time for your organization to reevaluate your mission statement? We’ll explore the why, when and how of changing it.

  • Text Message Marketing: How It Can Work for Your NonprofitMarketing your nonprofit organization is challenging, but text message marketing can be a powerful tool. But just how can it work for your organization? We have the answers on another way to engage with constituents.

  • 6 Misconceptions About NonprofitsWhat are some misconceptions society might have about nonprofit organizations, & what can your nonprofit do to better inform outsiders on those myths? Fear not, these misconceptions are simply that—misconceptions.

  • Nonprofit Management: Diversifying Your Board of DirectorsEstablishing a board of directors sets a foundation for the future. Diversifying your nonprofit’s board means more than having a good mix of people—it means taking intentional steps toward diversity in your leadership.

  • 30 Content Ideas to Use in Marketing EffortsContent means more than just blogging or having a great website. We compiled a list of ideas to use in your nonprofit’s marketing efforts because we know how difficult it can be to constantly come up with content ideas.

  • Why Local SEO Matters for NonprofitsLocal SEO allows individuals, businesses and nonprofits to promote themselves online within a specific geographic region. Having a local SEO strategy will allow constituents to find your organization & take action for your cause.

  • The Benefits of Storytelling in Nonprofit MarketingStorytelling is a powerful tool when it comes to nonprofit marketing. Your organization has a purpose, and telling the story is a valuable content marketing tactic. Learn how you can you use storytelling to share your mission.

  • 7 Major Benefits of Nonprofit CollaborationNonprofit collaboration allows various organizations to join together and make even bigger strides in bettering their community and improving the world. Here are seven major benefits of nonprofit collaboration.

  • 4 Critical Elements For Your Year-End Appeal LetterWe design, print and mail year-end appeals every year, and we know the pressure facing nonprofit pros. We recommend you focus on these four things for appeals that, well, appeal.

  • Why Networking Matters for Your NonprofitNetworking builds relationships between individuals, businesses and yes—even nonprofit organizations. So why are building these relationships important? Consider these five notions about the value of networking.

  • 5 Ways to Get the Most Out of LinkedInLinkedIn is a social media site that can return great results for nonprofits—if you know how to use it effectively, that is. Here are five LinkedIn features that a nonprofit like yours can benefit from for exchanging ideas and opportunities.

  • How to Use Surveying to Improve Your NonprofitWhen your nonprofit uses surveys to reach out to potential and current constituents, you gain insight into what supporters look for and the success of your programs. Because what can be measured can be managed.

  • How to Ask for Exactly What Your Nonprofit NeedsHow can you walk the line of gently—but honestly—telling constituents exactly what you need from them? Today we dive in and learn the art of asking for what your nonprofit needs starting with your organization’s story.

  • 5 Ways to Avoid Fundraising Burnout in Your OrganizationWhat can you do to keep your efforts energized? Luckily, there are options to counteract burnout. Here are five ways to avoid fundraising burnout within your organization. It starts with prioritizing the most important tasks.

  • 5 Signs It’s Time for a Website RedesignSo what does it say when your website is… not so great? How do you know when your nonprofit organization’s website is in need of an update? Let us take a look the five signs that it’s time for a website redesign.

  • Three Ways to Raise More Money and Noise this #GivingTuesday#GivingTuesday is still weeks away, but it’s still not too late for your nonprofit to get on board and create a successful campaign. #GivingTuesday 2017 is Tues, Nov 28.

  • Creating a Social Media Strategy Guide for Your NonprofitThe upcoming holidays provide a time of generosity, compassion & giving to our fellow humans. How can your nonprofit celebrate the holidays while promoting your cause? Check out our list of 30-holiday fundraising ideas.

  • Creating a Social Media Strategy Guide for Your NonprofitYour nonprofit needs to be present on social media. Outlining a strategic plan will boost engagement on social media, make sure posting gets done and increase fundraising efforts. Unsure where to start? We have you covered.

  • How Nonprofits Can Engage Generation ZJust like any other generation, Gen Z requires a different way of engaging as they come of age to donate to causes that are important to them. Is your nonprofit ready to start engaging Gen Z? Here are some tips & tricks to get you started.

  • 10 Ways to Continue Your Education for FreeIf you’re interested in growing professionally but your nonprofit doesn’t have the funds to support continuing education, no worries—here are ten ways you can keep learning and growing without forking over loads of cash.

  • Facebook’s Fundraising Tools: Deciding What’s Best for Your NonprofitWhile Facebook’s fundraising tools have potential, they do come with some drawbacks. How can you decide what’s best? Take a look at some of the pros & cons on how they can benefit your nonprofit organization.

  • It Takes a Village (To Plan a Nonprofit Event)“It takes a village,” or so they say. This wise, old proverb is primarily about raising children... or this piece of wisdom could also relate to your nonprofit and how it goes about hosting fundraising events.

  • Signing Off How to Craft the Best Email Signature for You and Your NonprofitEmail signatures might seem like a small detail, but it can make a big impression, especially on the people you communicate with outside your nonprofit organization. You can think of it as a digital business card.

  • 5 Tips for Fundraising After a Natural DisasterRecent natural disasters have proved tragic for many who lost property, belongings & loved ones. Responding as a nonprofit during times like these can be difficult, but not impossible. Follow some of these tips to decide what’s best.

  • Evergreen Content: What You Need to Know for Your Nonprofit BlogIn terms of website targeting and SEO, evergreen content is the perfect way to keep fresh, current content on your website blog for visitors to see. What is evergreen content and why is it so important? Let’s dive in.

  • 20 Post Ideas for Your Nonprofit BlogCreating fresh new content for a blog can be a difficult task. If you need some ideas to get your nonprofit organization’s blog up & going, here are 20 post ideas to write about to keep your blog from coming to a complete halt.

  • Four Things to Consider Before You Forge a New Partnership for Your NonprofitMany companies want to give back to their communities for a variety of reasons, and they often look for nonprofits to partner with. Your organization could be the perfect one for a business or corporation in your community.

  • Sharing Wellness in Your NonprofitHow can your nonprofit organization make sure the staff and volunteers feel supported as well as appreciated? When it comes to caring for mind and body at work, protecting yourself and your staff becomes essential.

  • How to Resize & Optimize Photos for Your Websites or Social MediaThe use of photos on websites & social media has become increasingly more common with the trend in website design. Here are a few tips & free resources that can speed up the loading time & get your visitors to stick around.

  • Five Ways to Get the Most Out of Your Next ConferenceThe key to attending a conference is to get the most you can out of each event. Here are five ways to get more than just some cool swag out of your next conference while investing time & energy and engaging with strangers.

  • 12 Nonprofit Examples that Rock at FacebookHaving a social media presence for your nonprofit organization can often times be confusing. Luckily, some are ahead of the curve. Get started by checking out these 12 nonprofit examples with profiles that rock at Facebook.

  • One of the biggest mistakes nonprofits make in regards to their website is driving visitors to their website, but then they fail to engage with them in a meaningful way. In fact, sometimes visitors get sent right back out the door.

  • How Crowdfunding Could Have Saved the Clock TowerHow could crowdfunding have saved the clock tower in the movie, Back to the Future? Well, we may not have been there back in 1955, but we’ve got a few ideas for your nonprofit organization to use in the present & future.

  • Getting Groovy with GIFs for Your NPOThere are lots of ways a nonprofit organization can implement GIFs—from a website or blog, to social networking platforms, to even presentations & productions. Take a look at how you can get groovy with GIFs.

  • Should Your Nonprofit Take a Stand on Current Issues?A lot of gray area exists when it comes to controversial topics. What can your nonprofit say or not say? Should your nonprofit even get involved? Learn about some of the pros & cons that can come along with taking a stand.

  • How Fake News Impacts Your OrganizationInstead of waiting to defend your cause, telling and showing your audience the facts and scientific evidence before they are bombarded with false information can help prepare them to dispel any fake news they may come across.

  • do it cheapWhen it comes to websites, you get what you pay for. Unfortunately, in the nonprofit world, the “do it cheap” mentality is prevalent. I refer to this as the “executive director’s really smart nephew with a computer” problem.

  • Working with University Students to Get Marketing HelpCollege students are eager and ready to not only give you ideas to help you grow your nonprofit, but learn things from you as well. Here are a few benefits that come with working with universities to get marketing help.

  • Ten Ways to Give a Big Thanks to Your Big DonorsHow good is your nonprofit organization at saying thank you to your donors? Here are 10 unique & creative ways to say, "thank you" to your most generous supporters. After all, a little gratitude can go a long way.

  • Three Ways to Make Your Website Visitors HappierMeeting the needs of everyone who comes to your website can be a challenge. You need to provide the right types of tools. Put yourself in the shoes of your visitors. Here are three things you can do to make your users happier.

  • 8 Ways Your Website Can Say “We’re ExpertsYour nonprofit’s website is the perfect platform for communicating not only about your organization & what it offers, but also about your cause and your field of expertise. Here are eight ways to start building your credibility.

  • Tired of Events? Here are Six Ways to Build Relationships (and Fundraise) Without ThemEvent planning takes a lot of work, preparation & manpower, and it can exhaust your staff & volunteers. Here are six things you can do to build relationships & fundraise without all the energy it takes to pull off a large-scale event.

  • Ten Ways to Make Your Readers Love You MoreWhether you’re updating your blog, adding content to a webpage or posting on social media, presenting content in bite-sized pieces makes it more palatable for readers. Here are content types likely to attract an audience.

  • Merging Memes in Your Nonprofit MarketingMemes are a great way of engaging with current and potential constituents. How can your nonprofit organization use memes in your marketing strategy? Today, we’re going to discuss some ideas to help get you started.

  • Five Ways to Write a Press Release that Draws Media AttentionPress releases a great way to raise awareness and spread the word about a specific project or initiative that your nonprofit is launching. The trick is, how do you make sure it gets noticed? Use these tips for writing one that gets read.

  • Crowdfunding: Your Basic Questions AnsweredHere’s a quick look at the basics of crowdfunding and answers to some of the most commonly asked questions. It is important to understand what crowdfunding is, where it fits within a nonprofit organization’s overall fundraising strategy.

  • 642075a7-6832-428b-880a-07f5f8a02e92.jpgOne area with enormous potential for your nonprofit to tap into is Facebook 360° video & photos. Today, we’re going to discuss tricks for your organization to get started. After all, 360° engagement is not going away anytime soon

  • How to Make the Most of Your Crowdfunding CampaignCrowdfunding is an effective way to boost your fundraising, but it is rarely, if ever, a “build it and they will come” type of initiative. If you’re considering launching a campaign, here are six ways to get a return on your investment.

  • How to Find Your Organization’s VoiceWhatever voice your nonprofit organization adopts for messaging, here are some best practices for communication. Follow these to connect with your constituents. It plays a significant role in how people view your charity.

  • Making Nonprofit Messages as Personal as ‘Canned’ BeDepending on how big your nonprofit is, you can control how your messaging works. If you are a smaller nonprofit, it would be beneficial to give a personal response to the question or concerns based on your company’s standards.

  • 5 Nonprofit Examples that Rock at Email MarketingWhen it comes to marketing your nonprofit, there is not a more direct & personal way to reach supporters than through email marketing. If you’re looking to draw constituents in as advocates, check out these five examples.

  • How Writing a Book Can Help Your NonprofitHave you ever thought about writing a book? Writing & publishing has never been easier. It’s not an overnight venture, but it isn’t as difficult as you may imagine thanks to self-publishing, e-books & on-demand printing.

  • Benefits of Leveraging Augmented Reality for Your NonprofitAugmented reality puts a nonprofit on the forefront of technology, helping gain more constituents and raise money. By embracing the virtual world, you can impact the real world. Here’s how your nonprofit can get in on it.

  • Starting a Nonprofit: Which Type Will You Be?The United States has more than 1.6 million nonprofit organizations. There are many sub-groups under the nonprofit umbrella, if you’ve ever considered starting such an organization, it’s good to know a about what they are.

  • Six Ways to Help Your Nonprofit Adjust to a New Political ClimateEvery national, state & local election has the potential to impact communities & nonprofit organizations. To best prepare for what’s ahead, there are some things you can do to be proactive to protect your nonprofit’s interests.

  • Five Important Marketing Trends for 2017See what marketing experts predict will be highly effective marketing trends going forward and keep these in mind as you set your focus on the future and plan your nonprofit organization’s marketing strategy for 2017.

  • Guerrilla Marketing Is Not Dead: 10 Ideas to Get Your Nonprofit StartedGuerrilla marketing has had a place in the profit world for years and has been gaining traction with nonprofit organizations. Do you want in on the action? Here are ten of our budget-friendly marketing ideas to get you started.

  • Seven Ways You Drive Donors AwayIt can be easy to let your nonprofit board fall to the wayside and become stagnate. How can you get your trustees more involved? Here are some ways to motivate and engage your organization’s board of directors.

  • Seven Ways You Drive Donors AwayIs there anything that your organization is doing that is hurting your cause? Even if your intentions are good, here are seven ways your nonprofit might be driving your donors away & into the arms of another nonprofit.      

  • Stock Photos: Making the Right ChoiceWe may think of stock photography having a sterile white background and uncomfortable looking person stifling a smile, however, there are ways to find diverse photos that can be used to fit virtually any brand.

  • What You Need to Know About PCI CompliancePayment Card Industry (PCI) compliance can be a little complex to understand, but it’s essentially about payment security. It has to do with how your nonprofit organization handles, stores and transmits cardholder data.

  • Why You Desperately Need a New Donor Welcome Email SeriesThe way you welcome new supporters in your email can significantly impact your donor retention rate—this is a fact that many nonprofit organizations ignore when it comes to turning first-time donors into long-term constituents.

  • How to Raise More Money with Facebook’s Fundraising ToolsNonprofit organization’s can launch fundraiser pages on Facebook—in addition to their general profile page—to promote special fundraising campaigns. When a user donates, that can be shared which also includes a donate button.

  • Top 10 Tips for Designing Your Nonprofit’s LogoWhile logos exist almost everywhere in today’s society (think golden arches, black swoosh or a silver apple), they’re not necessarily easy to develop. Start the process by checking out these top 10 tips for designing your nonprofit’s logo.

  • How Your Nonprofit Should Respond to Bad News in the WorldSocial media provides an opportunity for brands to express everything from outrage to sympathy when innocent lives are lost and terrible things happen to good people—should you add your voice to the crowd or be silent?

  • How to Create a Style Guide for Your NonprofitIt’s more important than ever that your communications be consistent in both look & feel. You want your audience to identify your brand at a glance & recognize your voice quickly, or you may get lost in the crowd.

  • How to Make Your Next Meeting Less PainfulOrganizational meetings may be considered necessary, but what if you could make them a force for good? Some workplaces have taken steps to up the value of their meetings & get their team excited about gathering together.

  • How to Help Your Donors Reject the Overhead MythBelieve it or not, the overhead myth still exists, and people who donate or are thinking of donating still scrutinize nonprofits organizations, wondering what percentage of their gift actually goes toward the “cause.”

  • Ten Ways to Make Twitter Work Better for Your NonprofitThose 140 characters you send to your followers each time you tweet matter—and may matter even more going forward. Twitter will remain a social media giant for the foreseeable future. Here are ten things to keep in mind.

  • Six Questions to Ask Before Starting a NonprofitIf you’ve considered starting your own nonprofit organization, you should know Firespring has your back—we’re in the business of equipping nonprofits to carry out their mission and spread the word about their cause.

  • planning fundraising eventsWhen it comes to raising funds for your nonprofit organization, successful fundraising events provide a substantial contribution. Following these tips to help your events run smoothly, gain constituents & raise donations.

  • Promoting Your Next Nonprofit EventIf you’re interested in marketing your nonprofit organization’s upcoming fundraisers, check out these major tips on how to promote your next philanthropic event. It all starts with reaching attendees a number of ways.

  • 5 Key Components of Videos that Boost EngagementVideos are an important focus for Internet and social media marketing efforts. Check out these 5 key components on how to get started and boost your nonprofit organization’s engagement with video marketing.

  • Using Facebook Live to Grow Your CauseFacebook Live is taking the online community by storm. How can your nonprofit get involved in the action? Check out this step-by-step guide to learn how to use Facebook Live Video in your organization. Lights, camera, action!

  • Creating a Google+ Page for Your NonprofitGoogle+ is useful social media tool to help attract followers & linking them back to your nonprofit’s website. Learn about these 7 steps to setting up your nonprofit’s Google+ page. It is easy and free, time well spent.

  • Instagram Profile that Inspires DonorsThe first move towards utilizing Instagram for your nonprofit organization is creating an account. Follow these steps on how to create an Instagram account that will attract and inspire new donors and keep your organization on the radar of your current donors.

  • Depost a Gift and FirespringFirespring has acquired Deposit a Gift, a crowdfunding platform helping nonprofit organizations create fundraising campaigns.

  • Leverage Pokémon Go for Your NonprofitWith the new Pokémon Go craze, the first question you should ask is: can I leverage this tool to grow my nonprofit organization? The answer is yes, and we’ll tell you how along with examples to get you going from other nonprofits. Are you ready?

  • In email marketing, the subject line can make the difference between a successful and a so-so email message. Win supporters and engage your constituents with subject lines that scream “open me” with these six tips.

  • 47bc3eb1-755a-4d08-b4fd-b29befb804b2.jpgIn building a website, a domain name should represent your mission. But how do you select the best domain for you? Check out these 5 steps to choosing a domain name that boosts engagement and drives traffic to your site.

  • Welcome to July—vacation season is officially in full swing. But don’t let your marketing strategy take a vacation, too. Here’s how to stay connected and in touch with your supporters during the lazy, hazy days of summer.

  • Every marketer would love to get a hashtag to trend—it means expanded reach and influence, a larger audience and more publicity. Here are six basic guidelines to creating a hashtag that has a chance of trending.

  • fa855892-2e4c-495f-848c-49c98559c437.pngAvailable funds can mean the difference between helping the community and struggling to get by. If your nonprofit wants to increase donations, check out these 10 more innovative ideas to utilize in your next fundraiser.

  • bc89c5d7-fcee-4933-8f3f-13033d4c09f9.pngA strong call to action (CTA) contributes to the success of any institution and drives engagement. When it comes to crafting compelling calls to action for your nonprofit, keep these 40 examples and pointers in mind.

  • 43aa0852-00fc-4b37-89ce-eaf8953b3ec2.pngWith 98% of nonprofits on social media, hashtags have become a marketing necessity. Start with these eight trending hashtags and begin incorporating them into your social media marketing using the tips after each one.

  • 400faecb-81de-4325-a35d-3f84a92d3c39.pngInstagram can help you reach audiences by promoting global engagement and encouraging cause awareness. Discover how your nonprofit organization can use Instagram to further its cause by reading these six useful tips.

  • With how much work it takes to attract dedicated volunteers, what can we do to ensure they keep coming back? Here are three simple things you can do to make a great first impression and increase volunteer retention.

  • The line between nonprofit organizations and for-profit corporations used to be very clear. With the rise of benefit corporations and Certified B Corps, the two worlds are melding together now more than ever before.

  • Volunteers play a critical role in event success and regular programming for nonprofits. Developing a strong volunteer management process can enable your organization to make a bigger impact on your community.

  • In case you haven’t heard, Google wants to give you free advertising through their Google Ad Grants program. Once you’re approved and ready to write your text ads, here are five tips to get you going in the right direction.

  • 4410ed33-10e8-4bd2-a7c7-13ec223a98f4.pngWhen it comes to marketing, reaching as many people as possible can raise awareness, increase volunteer involvement and improve donor engagement. Consider these three ways to leverage emoji marketing for your nonprofit.

  • One Today is a free mobile app by Google that features a different nonprofit project every day. Creating projects with One Today takes about 10 minutes, according to Google, and it’s so simple, there’s no need for an IT guy.

  • b4de4d5a-b9cb-437c-b229-6e941dc63365.pngGoogle+ (or Google Plus) is one of the newest social media platforms out there, but it is definitely no amateur. Yes, another social media site. But the real question is, what can Google+ do for your nonprofit organization?

  • Video can be an inexpensive way to share your story—it basically makes broadcasting affordable for nonprofits without the money to buy television or airtime. And posting videos on YouTube has three significant advantages.

  • An effective mission statement is even more important now than ever. When you consider writing (or rewriting) your nonprofit’s mission statement, please make sure to remember to keep these three elements in mind.

  • When it comes to fundraising, making the ask is one thing—sealing the deal is another. While there’s no magic formula or exact science to closing an ask, consider these four ways to help turn the tide in your favor.

  • 0a0b67be-50c6-47fb-9634-0fd96bb0b202.pngStaying active on social media draws visitors to your website. If your nonprofit organization has already joined Pinterest, discover how you can utilize strategic "pinning" (or "saving") to drive traffic to your nonprofit’s site.

  • Even if you’ve done enough fundraising to feel comfortable soliciting money, there’s still something about “the big ask” that can cause a few butterflies. Before you reach out to your donor, ask yourself these three questions.

  • Personas are not something you create for the outside world—they’re a tool you use behind the scenes to understand your target audience and how to motivate them to support your organization. Here’s how to begin.

  • It’s crucial to your nonprofit's fundraising success to understand exactly what a good ask entails, how to ask and ask well. Check out these eight important elements of an ask that will help your organization get results.

  • 19f586ba-bfe0-4216-a619-8081addf8125.pngSnapchat has a huge potential to drive engagement and build your support base particularly if your constituents are 13–25-year-olds. Read these five ways Snapchat can boost your nonprofit organization's visibility.

  • Whether you’re starting a nonprofit or in the process of rebuilding your board, choosing the right board members is crucial to your success. Let’s look at the who, what and whys of putting together your board of directors.

  • When nonprofits use storytelling, it illustrates progress and serves as a public declaration of identity. In 2015 at my literacy nonprofit, I learned four ways storytelling greatly helped our program improve and succeed.

  • Direct mail can be a highly effective part of your marketing strategy, especially if you marry it with your digital marketing efforts. Maximize your direct mail marketing and get the response you want with these five easy tips.

  • d9e60eaa-c343-41f2-9a0c-61b6bd3df2af.pngYou can only do so much to raise money for your cause. If your nonprofit organization could use a boost, check out these top 10 creative fundraising ideas for creating events that will send your donations through the roof.

  • Marketing can convince someone to give you a donation; branding will determine whether or not that person becomes a donor for life. Here are four reasons most nonprofit organizations go through a rebranding process.

  • Each nonprofit has a unique culture, but if you don’t take intentional steps to create a culture you want, you may end up with one you don’t want causing attrition. Purposefully create the right culture with these eight steps.

  • e1bdd85c-1c32-4579-8451-5877e235d2d3.pngWhen it comes to social media, broadening your scope and reaching into other social media platforms like Pinterest, can help tell your story in a different way to engage constituents and build a stronger online community.

  • Creating a process for giving timely and meaningful thank-yous to all donors is vital to keeping them long-term and communicating your value. Here are five ideas for kindly saying thanks to donors, small and large.

  • When recruiting volunteers, you pitch your cause and impact on your community. But there’s more to volunteering than giving back. Here are five things to tell prospects that may encourage more of them to sign up.

  • 6a9708f0-9875-4758-b59f-1dbd2bdf8b57.jpgTry as you may, it’s impossible to please everyone—there will always be people who issue a complaint about your cause or organization. But this doesn’t have to be a bad thing. Here’s the upside to having online critics.

  • It’s no secret the millennial generation has a charitable bent. It’s important that your organization understands how to reach millenials now rather than later. Here are six ways to attract Gen Y to your nonprofit.

  • Direct mail is alive and well and still a vital marketing tool. If you wonder whether to pull your direct mail efforts from your marketing strategy, here are five reasons not to (and how to bridge your offline and online worlds).

  • Planning and executing a nonprofit event is no small task filled with a never-ending list of details. In short, it’s a lot of work. Little things can make a big difference. Here are six ways to make a stellar impression at your next event.

  • You can re-engage inactive emails subscribers if you approach them again the right way. Initiating a win-back campaign could be a promising way to get people interested in—and responding to—your organization again.

  • There’s no doubt that your supporters and prospects love video. The good news is, anyone can produce quality videos these days using a little thought, ingenuity and their smartphone (and perhaps a good editing tool).

  • Great donation pages can make your nonprofit’s website a converting machine, which is why it’s important to be sure they’re well designed, clean, easy to navigate and optimized for supporters to take action.

  • Creating web content, a blog post, an email, an e-book or a press release can be intimidating even for professionals. But once you understand these seven basics, you’ll find your fingers flying across your keyboard in no time.

  • While grant writing is not an exact science, there are steps you can take to increase your organization’s chances of receiving a piece of the pie. Here are 12 tips that will make your grant applications a cut above the rest.

  • Even if you feel like you’re doing all you can to earn your donors’ trust, there may be a few simple steps you can take to go the extra mile. Here are five ways to instill confidence and make your constituents proud to support you.

  • One of the most powerful marketing tools for nonprofits is a great story. Follow these five simple guidelines for finding a story that not only engages and inspires, but also supports the message you want the world to hear.

  • If a one-time gift is good, recurring gifts are exponentially better. If you’re ready to ramp up your efforts to secure more recurring donations for your nonprofit, here are three simple steps to get you started.

  • When it comes to your nonprofit website, a call to action is the very spot where you ask somebody to do something like donate or volunteer. When you’re ready to write a call to action on your website, keep these tips in mind.

  • Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It's true. Here are five easy ways to optimize the content on your site for search.

  • A well thought out video marketing strategy can be an affordable yet highly useful way to communicate and engage with your audience. Here are eight video marketing tips to help you kick off your nonprofit's video strategy.

  • Determining the best keywords is the first step to successful search engine optimization (SEO). Once you choose the correct ones, you can optimize your nonprofit’s website in order to climb to the top of search results.

  • Believe it or not, email is still a sure bet when it comes to nonprofit marketing. According to the American Marketing Association, email marketing has the highest ROI among all marketing tools used by nonprofits.

  • 7dd2c3a5-f6c4-4220-a742-cb773d96242f.jpgYour nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) to build online influence. LinkedIn’s publishing platform provides an opportunity to expand your reach in a major way.

  • In planning for your next big giving season, it’s easy to forget the volunteers who provide vital services and bring passion to your nonprofit. Here are three tactics to show volunteers their hard work doesn’t go unnoticed.

  • As a nonprofit, having a user-friendly website is vital to boosting donations and growing your mission. Considering 70% of smartphone owners use phones daily to access the internet, your website must feature a responsive design.

  • 31336366-da00-4289-ac46-0a6dadddb885.jpgGeorge Clooney may think Twitter is stupid, but social networking can be vital to growing your mission. When used properly, Twitter can lead to increased brand recognition, boosted web traffic, more volunteers and new donors.

  • With charitable giving at an all-time high, note that online fundraising is growing much faster than any other kind. As a nonprofit, you can grow your mission and boost online donations by following six simple best practices.

  • Some people like to get technical when talking about SEO, but, one of the most fundamental aspects of good search engine optimization is something you can easily accomplish right now: Adding fresh content to your website.

  • In 2014, the median donor retention rate for nonprofits hovered around 43%, according to the Association of Fundraising Professionals. That’s up from previous years, but still—this means six out of ten donors never give again.

  • In the world of fundraising, making the ask is one thing; sealing the deal is another. Even if you’ve grown entirely comfortable with the process of approaching people for money, closing an ask can still be a challenge.

  • 932cdca1-4475-4096-9704-28e294ad413b.jpgHashtags are used on almost all major social networks, but despite their popularity, they’re not always used effectively. Here is a quick guide on how nonprofits can make the best use of hashtags when posting updates or images.

  • Nonprofits often struggle to develop a coherent marketing strategy for even their biggest and most important events. Next time you find yourself planning an event, consider these marketing methods to generate a buzz.

  • Positioning yourself as a thought leader means when you share your views on issues you champion, your opinions are taken as authoritative and influential. Here are three items to focus on regarding thought leadership.

  • When it comes to your online presence, you need more than a mission statement. You need a website that is both beautiful and functional. If you want to take your nonprofit to new heights, make sure you have these six tools.

  • 236dbb16-b88e-4f7b-9cef-4ea145252798.jpgWhen used properly, social media can be vital to helping nonprofits increase awareness and connect with potential donors on a personal level. If you’re utilizing social media to grow your mission, consider these five tips.

  • The term "thought leader" can be somewhat overused, especially in the marketing world. But the credibility attached to being a thought leader in your field is important in establishing you and your nonprofit as an expert.

  • When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. They’re critical for many reasons, including SEO—so let’s start with the basics.

  • Content marketing is about creating and sharing videos, images, infographics, newsletters, white papers, etc. to engage with constituents. So just why do nonprofit marketers spend a 1/4th of their budgets on it?

  • You want to impact the world and be sure every dollar you spend helps accomplish your mission—that’s understandable. But sometimes the best way to change the world is to invest right back into your organization.

  • Email marketing remains one of the most efficient ways to share your nonprofit’s mission and boost donations. Believe it or not, over 2.5 billion people on Earth use email, sending 122 TRILLION messages every hour.

  • If you want to turn your website visitors into supporters, creating landing pages that convert should be at the top of your priority list. Here are five tips to giving your visitors the smooth landing they deserve.

  • Content marketing gives your nonprofit a voice in the noisy online world. The question is, does your audience recognize it? The voice that you write in plays a significant role in how people view you.

  • Fundamentally, there are two groups that we need to consider when engaging our audience: prospects and supporters. Both are important and will help us master our online world. This is going to sound remarkably simple, and it is.

  • Consider telling a few stories to engage with the people who visit your website and want to learn more about your nonprofit. Whether you use pictures, a blog post, a video or a feature article on a donation page, connecting your constituents with the people you serve is crucial.

  • Looking for an increase in online donations? Consider optimizing your donate button, not just your website and your landing pages. Your donate button should act as an invitation to support your nonprofit. Research shows the color, size, location and the text on the donate button matter.

  • 5 Considerations for Your Next Member Renewal Email SeriesThere’s no doubt that Twitter can be an effective way to engage with your constituents and spread the word about your cause. If you commit to tweeting (and/or retweeting) at least twice a day and really learn to enjoy it, then your efforts will likely pay off in increased brand recognition, referral traffic, new donors, volunteers and event attendees.

  • Payment Processing Options for Your NonprofitOnline fundraising brings in millions of dollars for the nonprofit industry every year, and the numbers continue to grow. But along with accepting all that money come concerns and issues surrounding the electronic payment process.

  • Part Two: Six Newsletter Mistakes to AvoidYour welcome letter is crucial. It’s your first email communication with your constituents, most likely after they’ve made a donation or taken some step to engage with your nonprofit, and it sets the tone for your subsequent email messages. That’s why it’s very important to take time to craft a good one.

  • 5 Considerations for Your Next Member Renewal Email SeriesWhen it comes time to ask your nonprofit’s members to renew, how you go about it is as important as the ask itself. Crafting an email or series of emails for member renewal may be one of the most important things you do all year—for the most effective effort, this is a process that requires careful consideration.

  • Part Two: Six Newsletter Mistakes to AvoidWhen it comes to sending out a regular e-mail marketing piece like a newsletter, there’s no need to have a set schedule. That almost sounds like heresy, right? So many organizations do this. But let’s be honest: We don’t email things according to a rigid schedule for our constituents.

  • How to Create a Calendar for Content Marketing SuccessBy now you know that content marketing is all the rage, and experts say it’s only going to get bigger. When planning your nonprofit’s next marketing strategy, you’ll want to give your content marketing efforts some serious consideration.

  • Part Two: Six Newsletter Mistakes to AvoidI come from a printing background. My family had a printing company and I’m still involved in the print business. Here at Firespring, we have a division of our company that does offset printing.

  • Is Cloud Storage Right for Your Nonprofit?You’ve likely heard references to cloud computing over the past few years but wondered just what it is and how it pertains to your organization. If you’re still a little fuzzy on how you could benefit, here are the basics.

  • Part Three: Six Newsletter Mistakes to AvoidEveryone loves a compelling image, pretty pictures and great design, but when it comes to your email newsletter, too much of a good thing can be bad. When you’re building your e-newsletter—or any email marketing piece for that matter—use the “80/20 rule.”

  • Landing PagesWhether you want people to donate, volunteer or simply join your mailing list, landing pages are vital to engaging your website’s visitors and getting them to take action. Here are a few things to keep in mind.

  • Man in disguise glassesCompany culture isn’t just for startups and businesses; it’s a fundamental part of every nonprofit’s DNA. Your culture helps to define your brand and, in part, determine the type of people who should be part of your organization.

  • Part Two: Six Newsletter Mistakes to AvoidA while back, I got an email from Banana Republic: “Two days of top savings, 30% off women’s tops, sweaters and more.” Oh boy, was I the wrong audience for that—clearly not the target audience.

  • Like it or not, what other people think about you matters. While you can’t prevent negative reviews, you can take control of your brand’s online rep.


  • Three (More) Elements of a Great Nonprofit BlogMistake #1: Not using an email service provider.
    Email marketing remains an effective and engaging way to stay in touch with constituents and others associated with your nonprofit, so don’t believe the naysayers who say otherwise.

  • Can You Easily Manage Your Nonprofit’s Website?It’s 2015. The answer should be “yes.” It’s a non-negotiable: Every nonprofit organization should have a web presence with both a public side and a private side. Unfortunately, many still have not adopted adequate technology to give them access and control over the private side, which can hurt the public side.

  • Why You Should Use Guest BloggersOne of the best ways to drive traffic to your website is to publish fresh content on a regular basis. Your visitors will appreciate it, and search engines love it.

    Your key to fresh website content: A blog.

  • Save Time by Planning Your Next Event NowYou plan, prepare, promote and pull off an amazing fundraising event, and then what? Naturally, you breathe a sigh of relief and go home—that is, if you’re like most event planners. And, of course, that makes sense: Planning and pulling off a successful event is a Herculean task. You deserve some rest.

  • Three (More) Elements of a Great Nonprofit BlogPreviously, I talked about three of the six elements that I believe are necessary for a well-written and effective blog, which is one of the best ways to add fresh content to your website on a continual basis.

  • Your Website is an Investment, Not an ExpenseDid you know that nearly 75% of nonprofits with a website designed their site in-house or they use a website solution that was free or donated by a volunteer or a public agency of some sort? Think about what this means.

  • Five Secrets of Email Marketing GeniusesThere are five principles to follow if you want to be a superstar in email marketing. They’re simple and easy to implement, and if you follow these principles, you’ll radically change your email marketing program.

  • How to Tell Your Nonprofit’s Story With PhotosA picture may be worth a thousand words, but if you don’t post quality images online that engage your audience and reflect your cause, your photos may not say much of anything.

  • Three Elements of a Great Nonprofit BlogOne of the best ways to add fresh content to your website is with a blog. This will add vitality to your site as well as position you as a thought leader in your space, and when you create a team blog, it’s not a major undertaking for any one person—the responsibility is shared.

  • 5 Ways to Maximize Your Facebook Cover PhotoThe Facebook cover photo has become a powerful marketing and branding tool for nonprofits. This spot is prime real estate for promoting your cause—are you taking advantage of it?

  • 5 LinkedIn Groups Every Nonprofit Pro Should JoinNonprofit professionals have more resources than ever when it comes to getting connected, and few resources are more valuable than the Internet. Today, it is easier than ever for nonprofit professionals to use the Internet to connect with others through LinkedIn.

  • integrated payment providerMost great stories begin with “once upon a time” and end with “happily ever after,” because every good story captivates its audience, takes them on an unforgettable journey and leaves the reader with a sense of closure and satisfaction—and your nonprofit’s approach to storytelling shouldn’t be any different.

  • integrated payment providerYes—your nonprofit should have a blog. That’s an easy answer to the first question. The next question is, who should blog?


  • integrated payment providerYou might be surprised to find out that Google, the mother of all search engines, has a program specifically created for nonprofit organizations. Google for Nonprofits includes a free membership and access to Google Grants, which provides nonprofits with $10,000 per month to advertise on Google.com.

  • integrated payment providerWe hear the term “thought leader” thrown about often, but what does it really mean? Here’s a definition I like: Someone whose views on a subject are authoritative and influential.

  • integrated payment providerIt’s 2015—to say you need the ability to take online donations for your nonprofit is a no-brainer. Writing a check, addressing an envelope and dropping it in the mail requires more effort than donors are accustomed to.

  • storytelling Did you know that the human brain processes visuals 60,000 times faster than text? People respond better to images than words, which makes visual storytelling a must-do for your nonprofit.

  • email newslettersEmail newsletters are, hands down, the most effective way to communicate with constituents using email. If you master the art of the e-newsletter, it will dramatically change how you connect with potential donors and volunteers.

  • SEO basicsIf you’ve spent time digging around your website or researching search engine optimization, you’ve certainly stumbled across the terms “title tags” and “meta descriptions.” And, you may have a few questions.

  • earn media coverage for your nonprofitWhether you’re a nonprofit or a private business, earned media coverage can create significant awareness and credibility. Unfortunately, it takes more than a press release to get attention from the media.

  • drip email campaignsDrip marketing, also known as lead nurturing, is an effective way for nonprofits to use emails to build relationships with supporters and prospective donors over a period of time.

  • three emails you should sendWhen it comes to email marketing, the question isn’t whether or not you should do it; the real question is, how do you do it properly?


  • email marketing Email marketing has been around for a while, but it remains a pillar of effective marketing. With 91% of all U.S. consumers checking email daily, email marketing should be a major player in your nonprofit’s outreach efforts.

  • search bar The internet brings endless information to our fingertips, while search engines like Google enable us to quickly sort through it and find what we need. But, have you ever wondered how a search engine actually works?

  • responsive website Google implemented a new mobile-friendly ranking algorithm in an effort to elevate the mobile user experience and make it easier for users to find information or navigate websites on their devices. What does this mean for you?

  • email marketingThere’s no doubt that email marketing remains relevant in 2015, so if you have any question in your mind about whether or not it’s dying, let me assure you—it’s not.

  • social media Are there benefits to being on all social media networks even if you can’t devote a lot of time to them? There are only two social media sites that I consider to be must-haves, and I think every nonprofit should be on them.

  • heart mouse You’re busy, that’s a given. So any type of organizational or marketing tool that can handle time-consuming tasks will make your life a little easier. This is the perfect reason to use a marketing automation system.

  • grant professionals For International Grant Professionals Week we’re giving a shout-out to celebrate the work of grant professionals who serve as administrators, consultants, managers, grant makers and writers for nonprofits worldwide.

  • Twitter bird I get asked for Twitter tips for nonprofits all the time, especially how important retweeting, favoriting and sharing other organizations’ posts is. I think it’s very important, but you need to have your own unique posts as well.

  • traffic intersection In print campaigns, we often want to send people to nonprofit landing pages on our organization’s website. But what’s the appropriate language to direct constituents to a landing page since we can’t put a live link in a printed marketing piece?

  • clouds Over the past few years, cloud services for nonprofits has become a mainstream IT approach and has been readily adopted by several NPOs. In fact, you may be using cloud-based applications without knowing it. If you’re still a little fuzzy on what cloud computing is exactly, here’s some help.

  • blog Blogging for your nonprofit organization can be tricky. You start your blog with great intentions, but life and work gets in the way and it gets forgotten. Here’s how you can keep at it and increase your website’s vitality with a blog.

  • glasses This fallacy has cost far too many organizations too much money. It’s based on misdirected thinking that says you should make marketing decisions based on cost, not on value, and focuses on the price tag, not the return on investment.

  • typewriter Donors are generally more inspired to give for emotional reasons than logical ones, and telling stories that stir the heart gives your website the human factor and soul that supporters are attracted to. Here are four guidelines to write a story that supports your mission.

  • map The golden rule for website navigation tools: A website should be built so end users can intuitively find their way around. The easier it is for people to navigate, the more likely they are to stay long enough to donate or volunteer and come back to do it again. Make sure your nonprofit has these four tools.

  • social media I get asked the question often, “What should we look for in donor database tools?” I believe there are three crucial elements that every nonprofit organization needs. All good donor database tools worth your time and money will include . . .

  • support keyboard Change can spur some unexpected outcomes. But, if your organization is looking for a better fundraising strategy, change is a necessity. And the first step can happen today. Scary? Maybe. But we know you can handle it.

  • man with chalkboard Did you know that of the 88% of nonprofits with a website, nearly three-quarters of them use a low-cost or no-cost solution for their site? This is the single most common problem that we struggle with in the nonprofit world.

  • FREE In the nonprofit world, our mantra is, “We have to do more with less.” It’s the calling song of the entire nonprofit sector, or so it seems. I hear it so often. And this thinking easily carries over to the way people approach their nonprofit website.

  • social media I understand how difficult it is for a nonprofit organization to do a proper amount of planning and research. Budgets are tight, resources are limited, your staff is small—I get that. But planning and research is crucial before building a new nonprofit website.

  • lock Securing repeat donors can be a challenge, but it doesn’t have to be complicated. Here are three things I’d recommend that you focus on in 2015 to create loyalty and build stronger relationships with your current supporters.

  • suitcase As 2014 winds down, you’re no doubt thinking ahead to the New Year and how you’ll reach out to your donors in 2015—and maybe even wondering how many will be back. But before you work to secure repeat donors, it’s important to understand why many supporters leave.

  • silver bullet Websites for nonprofits are an organization’s central nervous system. It’s the core center of your brand; everything you do should point back to or be reflected on your site. And the last impression you want to give is that no one’s home.

  • social media I frequently get asked about the difference between Facebook and LinkedIn for nonprofits—many often wonder where they should be more engaged. First, let me say that your number one priority is your own website, over and above any social network.

  • traffic sign Now that your organization knows how to create successful nonprofit landing pages that motivate your supporters to take action, let’s talk about the pitfalls to avoid. Here are the five best ways to make your nonprofit landing page worthless.

  • road On your nonprofit website, landing pages are where the action happens—at least, that’s the goal. Good nonprofit landing pages can make your website a converting machine for your constituents, donors and members.

  • talking bubblesYour website is the face of your organization—what people see online should reflect who your nonprofit is offline. That’s why it’s important that everything on your website speaks to your mission, your cause and your passions.

  • Search BarA large part of search engine optimization, or SEO, is adjusting the content of your website to rank well in the organic search results. These six tips will help improve your site’s ranking and get you closer to the top without having to pay.

  • TypewriterTo convey your mission on your website, use powerful stories about the people you impact. Testimonials are key in connecting to your audience. Here are four quick tips on nonprofit storytelling to help you engage and inspire.

  • Blog LetteringCreating and maintaining a nonprofit blog for your organization is one of the best ways to add new content to your website, which is both an SEO boost and attractive to visitors. Here are seven ways to make it better than ever.

  • JerseysCreating a nonprofit blog with willing contributors who are passionate about your cause is a great way to engage with your audience, plus it’s a great SEO boost for your website. Search engines love original content. But who should blog?

  • Fake MusclesToo many nonprofit leaders expect that their volunteers will automatically feel empowered to help raise money for their cause. But research has shown that this is not the case. Empowering your volunteers to fundraise is an important, intentional step.

  • Private Road SignIn this day and age, every nonprofit organization should have a web presence with both a public side and a private side. Unfortunately, many still have not adopted adequate technology to give them access and control over the private side.

  • Junk MailIn nonprofit email marketing, there’s not much worse than creating an engaging campaign, building a compelling message, and then ending up in someone’s junk folder. So how do you avoid that? You need to know what triggers spam filters.

  • CraftingThe year’s end is an exciting time for everyone. The year-end impact for nonprofits is critical, which is why it’s important to plan for it now. Here are five compelling reasons to get your year-end appeal strategy in place.

  • Myths vs FactsOne of the most common mistakes that NPOs make in their email marketing efforts is assuming that all of their email recipients will be able to see the graphics in the message. Unfortunately, the truth is, they often won’t.

  • GlassesEver since I was knee-high to a grasshopper, I’ve been involved with nonprofits. And this is why I feel comfortable shooting straight with you about this particular point: Most organizations need some help when it comes to nonprofit websites.

  • Arrows“If you build it, they will come”—that might have worked for a baseball field in Iowa, but if you think it’ll work for your nonprofit’s website, dream on. Promotion is crucial to the success of your web presence.

  • DonateIn the U.S., recurring donors typically account for less than 10% of an NPO’s supporter base. Many organizations don’t even have a monthly giving program. Here are six reasons you should consider one.

  • KeyboardWhen it comes to website structure for your nonprofit, this is the most important question to ask yourself, all while keeping your target audience in mind. After all, we’re building it for them, not for us. Does my site meet the needs of the people who visit it?

  • mazeYour website is the face of your organization—what people see online should reflect who you are as a nonprofit. Think of it as a window into the soul of your organization. Make sure that everything on your website speaks to your mission and your cause.

  • gearsThis might seem like common sense, but your nonprofit website should not be built in a vacuum. Unfortunately, it happens all the time. Here’s why your NPO needs a website that aligns with your mission, cause and passions.

  • hands holding cloudsViral marketing campaigns don’t have to be complicated or expensive. In fact, the simpler the better. Just remember, the key is to motivate your audience, not manipulate them. Be creative, clever and provocative.

  • DesignInfographics are visual images, like a chart or a diagram, that are used to present information or data. Before you start creating infographics, it’s good to understand how to turn your info into a graphic. Here are five simple steps.

  • chess piecesContent is king—we’ve all heard this stated before. And it’s true. But in today’s world, it might be more accurate to say, “Context is king.” Context is about providing information that is relevant and meaningful to your website visitors.

  • Crime Scene TapeDespite your pledge to following best practices, you might still commit minor crimes on occasion in your NPO’s email marketing. Well, take heart: You are not alone. Here’s a list of the three most frequent mistakes observed in email marketing for nonprofits.

  • 123Compelling images are a great way to tell your company’s story, and along with your website, social media gives you an excellent platform for visual storytelling. One of the most strategic spots to place an engaging image is your Facebook cover photo.

  • Want to Attract More Donors? Be More Than a Pretty Website in a CrowdIt’s not enough for a nonprofit website to look awesome; it needs to serve a purpose and offer something substantial to the people who land on it. Here’s where your website’s functionality comes in.

  • The Most Important Part of Nonprofit Web Design: Telling Your Story A lot of people think that great nonprofit web design lies in the “wow” factor. But the great ones are those that accurately tell your story. Take a closer look at your website—does it tell the story of your organization? Does it intrigue your audience?

  • Vitality: What it is and Why Your Nonprofit Website Needs it It’s a simple thing, to include fresh, updated content like that on your nonprofit website—but it’s crucial. Current content is what gives your website vitality, an important characteristic of a viable nonprofit website. You want your readers to know you are truthful.

  • How to Build Your Nonprofit Website the Wrong Way It’s not enough for your website to look awesome; it needs to be awesome. In this free eBook, you’ll get the skinny on six website tools for nonprofits that can make a huge impact in your day-to-day operations and radically improve engagement with your constituents.


  • offlineMarrying a nonprofit’s online and offline fundraising efforts is not easy, but it’s crucial for the success of every organization. The two channels of fundraising should never operate in silos—they should work in sync, or you may miss out on significant revenue.

  • gearsOver the past few years, much has been made about optimizing your nonprofit website for search engines. But the truth is search engine optimization, SEO, is the last thing that nonprofits should be concerned about. Here’s why.

  • welcome matTypically when someone signs up for an email newsletter, he gets an automatic email back saying, “Dear [name], thank for signing up for our newsletter, blah, blah, blah . . .” This is your welcome email—the biggest mistake is sending out a weak one.

  • hand holding moneyToo many nonprofit leaders expect that their volunteers will “feel” empowered to help raise money for their cause. But research has shown over and over again that this is not the case. Online fundraising is crucial, absolutely. But...

  • ROI chalkIf you’re doing a good job marketing your nonprofit but you’re not allowing your supporters to donate online, you’re losing out on valuable contributions. Effective marketing and fundraising efforts are necessary for your nonprofit.

  • friday night lightsLanding pages for nonprofits are a crucial part of an NPO’s website—they’re where you send visitors to take some sort of action, whether it’s registering for an event, making a donation or even subscribing to your emails. Here are two things you need to know.

  • How to Help Others Embrace New Nonprofit TechnologyWhen I’m traveling and speaking to nonprofits, one of the most common questions I get is about how to get people on board when it comes to new nonprofit technology. Here’s my best recommendation from a question I often receive.

  • people huggingNPOs thinking they don’t need a nonprofit website since they prefer face-to-face interaction are behind the times. They like to shake a hand, put a face to a name. Where are the people who are going to help you change the world? They’re online.

  • Why Nonprofit Websites Need Street CredI’m sure you’re like most people—before you write a check to a nonprofit, you want to make sure the organization is credible. That’s why nonprofit websites need to have a certain amount of street cred. Here’s why.

  • microphoneOne of the keys to building a successful web presence is to make sure that all of your marketing speaks to your cause in a consistent and recognizable way. That’s why developing a consistent nonprofit voice is so important.

  • listeningWhat is the worst thing someone could say about your nonprofit online? The answer should be, “Nothing.” But with nonprofits online, it’s better to be in on the conversation rather than not knowing it’s happening. Here’s how you can be.

  • arrows One of the keys to successful online fundraising is having an updated, fully functioning email list. But before we talk about how to get people to opt-in to your email program, let’s look a little at why people opt out.

  • wooden seven Having an engaging, well designed and functional website is a great start to a successful year of online fundraising. But it’s not the end. Let’s look briefly at what you can do this year to find online fundraising success in 2014.

  • target When targeting older donors, we don’t realize that this group is the fastest growing segment embracing the internet. We all get the Facebook notifications. They are more technologically savvy than we think. So how do we reach this older audience online?

  • chainsI believe LinkedIn is an effective tool and perhaps the most valuable social network for nonprofits. You can build a great repository of information with valuable connections. So here are five LinkedIn power tips for nonprofits to get you moving and shaking.

  • twitter cut out When Twitter first came onto the scene, many people were skeptical, and some still are. Here are three power Twitter tips for nonprofits to get you over the hump and use Twitter as a powerful marketing tool for your nonprofit.

  • Four Facebook Power Tips for NonprofitsI’ve made it pretty clear, both here and in my webinars, that I believe most nonprofits should think twice about investing heavily in social media. Social media isn’t for every nonprofit—but having a presence still might be helpful.

  • email newslettersAre QR codes for nonprofits still around? Most definitely. Because 50% of internet searches are conducted on mobile devices, and 50% of mobile phone users use their smartphones as their primary internet source.

  • content management systemVitality is crucial for a nonprofit website—it’s extremely important to keep a website’s content fresh, engaging and current, especially on the homepage. And this is why it’s even more important to have an easy-to-use content management system.

  • headlines Within the past few months, Google made some changes in their search analytics and functionality that had the internet all abuzz. How will search engine optimization change. Here’s what all the talk was about.

  • keyboard donateNonprofits can raise money either online or in the traditional sense of hand shaking and collection, but the bottom line is that online fundraising trumps traditional methods in several ways. Here are some of its advantages.

  • integrated payment providerLast week, I talked about the top five mistakes that nonprofits make with their website’s landing pages. This week, let’s focus on the flip side. What makes a good landing page and how do you create one that gets conversions?

  • landing pages Too much attention is paid to the homepage when nonprofits build their websites, and not enough on their landing pages. But this is where conversions happen. Here are the top five mistakes that nonprofits tend to make with their landing pages.

  • integrated payment providerThere’s nothing interesting about a “check us out” or “find us online” statement that’s going to compel people to visit your website if you simply stop there and then just list your website. In order to drive traffic to your site, you need to explain why they should go.

  • storytellingEmail marketing for nonprofits has been around for a while, but it remains one of the most worthwhile marketing tools available. There is so much opportunity in email marketing if it’s done right. Here are five important benefits of email marketing.

  • Donor Retention Salvation: What You Need in a Donor Management ToolDonors leave. Sometimes we are not sure why. But what donor management tool will help us understand retention to stay in touch and follow up, and make sure we keep the donors we have? The whys, the hows and the whats of donor retention.

  • Five Critical Elements of Effective Email Marketing for NonprofitsThanks to a constant flux of email messages, people are slammed with hundreds of messages every day. Look at your own inbox. So how do we create effective email marketing for nonprofits that cuts through the clutter? Good question. Follow these elements.

  • Donor Retention Salvation: 8 Reasons Why Donors Leave You could lose 59% of your donors every year. This means that six out of ten donors who gave money to an organization the previous year did not donate again the following year. That’s huge. With donor retention it’s important to figure out exactly why donors leave. Here are eight reasons why they go bye-bye.

  • Why WordPress is Not the Best Solution for Your Nonprofit WebsiteA big trend in the nonprofit world recently has NPOs migrating to products like WordPress for their nonprofit website. But do we know why? Take a look at why you should consider avoiding the trend and stick to a company that specializes.

  • facebookBad advice: Nonprofits should focus all their time on Facebook because that’s where everyone is. Good advice: Don’t abandon your nonprofit website. Facebook will never replace it. No other social media will either. Here’s why.

  • vitalityFresh, updated content is what gives websites for nonprofits vitality, the fifth required element of a viable nonprofit website. Your audience wants to know you are truthful and "with the times." Here’s how to keep your website fresh with relevant content.

  • functionalityIt’s not enough that websites for nonprofits just look awesome—they need to serve a purpose. If your end users can’t do what they need to on your site, they’ll get frustrated and leave. Here’s how functionality will keep them around.

  • contentWhen it comes to websites for nonprofits, you’ve all heard that content is king. But it might be more accurate to say, “context is king.” Without context, your content is meaningless, and readers need to know that what they are reading is relevant.

  • designThe second required element when building websites for nonprofits is design. We’re talking about the look and feel of a website, what you physically see—a really well designed site will always evoke a certain feeling when you land on it.

  • structureWebsites for nonprofits, how do we create the perfect one? It’s crucial that we understand what the end user is looking for in our website. Each nonprofit website needs five elements to be truly successful, and the first one is structure.

  • .org A landing page is like a customized ask. It allows you to have a single web page that’s focused on one call to action, and it helps to narrow your visitors in on a specific issue, fundraising opportunity, or testimonial. So why are they such a big deal?

  • Why Having a Nonprofit Blog is Such a Big Deal It may seem like a hassle, especially if you don’t love to write, but having a nonprofit blog helps more than it hurts. It gives your website fresh content that search engines love, which will help drive traffic to your nonprofit website.

  • Viral Marketing: Simple, Inexpensive and Effective (If You Do it Right)Viral marketing campaigns don’t have to be complicated or expensive. In fact, the simpler the better. Whatever you do, don’t be boring. People don’t share boring. And promotion is key. Here’s the key to viral marketing.

  • storytelling You can’t build a nonprofit website & expect people to show just because. You have to promote it. One of the best ways to do that is to follow this rule of thumb: Wherever your logo appears, your URL should be there as well.

  • Attributes of a Viable Nonprofit Website: Find Your Voice (and Don’t Lose it)One of the keys to building a viable web presence is to make sure that everything on your nonprofit website speaks to your mission and your cause. This is called positioning, or the “voice” of your nonprofit website. Here’s why it’s so important.

  • Top 3 Mistakes Organizations Make with Their Nonprofit Website: #3 Lack of Research and PlanningMany NPOs end up deciding how to build their nonprofit website based on what they’re capable of building rather than on what their end users need. So how do you create a nonprofit website with your users in mind from the start?

  • campfireA nonprofit website should reflect the big picture of your organization. For many nonprofits, though, their site doesn’t even reflect their mission statement. Your audience needs to know why they are there, and how your mission is being executed.

  • chalkboardYou know the old adage, “You get what you pay for?” This is especially true with nonprofit websites—and unfortunately in the nonprofit world, the “do it cheap” mentality is too prevalent. Lets discuss how to create a great website without breaking the bank.

  • man behind computer I’m going to state the obvious here: Having an online presence is non-negotiable. We all know that embracing the internet is crucial in a world where people are connected 24/7. But your organization needs more than a go to geek for its nonprofit website. Here’s why.

  • Like You’re on social media to engage with your supporters. Check out these important takeaways that you can implement today to make your Facebook strategy more engaging and effective. Build your brand through social media.

  • punchingManaging your online presence might seem intimidating if your organization is involved in several social networks. But it doesn’t have to be complicated or time-consuming. Here are four power tips I always recommend that cover the gamut of social media for nonprofits.

  • dirty hand In order to be truly successful with your nonprofit blog, you should follow a few key principles that will take it to the next level. Don’t be satisfied with just creating a blog, period. Make it better. Make it worth reading.

  • typing It’s important that every nonprofit organization understands how simple it can be to create an effective blogging strategy. But let’s address this question right off the bat: Who should blog? When? What should they discuss?

  • TwitterrWith Twitter, you have just 140 characters—each tweet is a short message. You can accomplish a lot with Twitter, and if you’re not using it yet I’d encourage you to begin. This can be a very effective tool for your nonprofit, to spread your word and connect with your supporters.

  • ruler In email marketing, here is what you should focus on above all else: making the inbox a special place. This is your golden rule. If you remember this—and do it—you’ll be successful in all of your email marketing campaigns.

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