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Fundraising Articles

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Whether you’re a veteran fundraiser or new to the game, raising money for your nonprofit is not an easy task. But our nonprofit marketing experts can make it less intimidating.

Wondering about crowdfunding? Curious about online donation processing? Whatever your questions or concerns, we’ve likely addressed them. Discover which fundraising methods are well-suited for your particular nonprofit and learn how to take great care of the people who keep your organization running: your donors.


  • 20 Things to Tweet About (When You Don’t Know What to Tweet)Here are 20 suggestions for when you get stuck and don’t know what to tweet. And remember, just because the character limit is 280, it doesn’t mean you have to use all of them. Sometimes brevity is best.

  • Keep More of Your Cash with Donor-Covered Transaction FeesWith a brand-new feature included with every Firespring website, you can now ask donors to cover the small transaction fee associated with online donations. This extra charge is simply added to your donor’s gift when they check out.

  • 15 Ways to Engage Supporters without Asking for MoneyThere are about as many ways to engage donors as there are donors—here are 15 ideas to get your wheels turning. They’re all a little different, but the one thing they all have in common is none involve asking for money.

  • Influencer Marketing: What It Is and How It Can Work for Your NonprofitLooking for a little attention? Let’s take a quick look at the basics of influencer marketing, how it could benefit your nonprofit organization and five simple ways to help you begin locating influencers.

  • Social Share Buttons Help Raise More Money and AwarenessWant to grow your donor base? With our new social share buttons, each time someone makes a donation on your website, they can let their networks know with a click by sharing their recent activity.

  • Nonprofit Fundraising: Do You Really Need to Register?Some experts estimate that as many as 90% of nonprofits fail to register in one or more states even though, technically, state laws require them to do so. Here are 10 things about fundraising registration you need to know.

  • Beyond the Coffee Mug: 20 Fun Swag Items for Your Next EventTo get your wheels turning, we’ve come up with 20 unique promo products people would be stoked to pick up at your next event, conference or fundraiser. Here are some fun ways to get your swag on.

  • 10 Simple Ways to Up Your Nonprofit’s Storytelling GameStories can inspire, educate and motivate people to support your cause—if presented well. Follow these 10 guidelines for telling a story that supports the message you want the world to hear.

  • It’s important to position yourself as a safe and trusted organization. Your privacy policy cannot be an afterthought—it needs to be prominent and written so the average user can understand it without hiring a lawyer.

  • searchbarLet’s start with the good news. Under the prior law, taxpayers could not deduct more than 50% of their adjusted gross income in charitable contributions. The new law increases this limit to 60% for those who itemize their deductions.

  • How to Create Infographics That Drive EngagementAs a nonprofit, you work to influence people with your cause. But when internet users have a short attention span, you need to catch their interest quickly and keep it long enough for them to feel involved. Cue the infographic.

  • How Landing Pages Can Make Your Nonprofit Website a Converting MachineThe truth is, nonprofit website traffic doesn’t always lend itself nicely to conversions. Cue landing pages. Conversion is its number one job. Here’s how landing pages can turn your NPO website into a conversion machine.

  • 6 Words Your Nonprofit Uses That Drive Donors AwayWords matter. Turns out, some words—which may seem innocent enough—can be detrimental to raising money for your cause. Let’s look at these six words your nonprofit organization uses that drive donors away.

  • 5 Ways to Avoid Fundraising Burnout in Your OrganizationWhat can you do to keep your efforts energized? Luckily, there are options to counteract burnout. Here are five ways to avoid fundraising burnout within your organization. It starts with prioritizing the most important tasks.

  • Three Ways to Raise More Money and Noise this #GivingTuesday#GivingTuesday is still weeks away, but it’s still not too late for your nonprofit to get on board and create a successful campaign. #GivingTuesday 2017 is Tues, Nov 28.

  • Creating a Social Media Strategy Guide for Your NonprofitThe upcoming holidays provide a time of generosity, compassion & giving to our fellow humans. How can your nonprofit celebrate the holidays while promoting your cause? Check out our list of 30-holiday fundraising ideas.

  • How Nonprofits Can Engage Generation ZJust like any other generation, Gen Z requires a different way of engaging as they come of age to donate to causes that are important to them. Is your nonprofit ready to start engaging Gen Z? Here are some tips & tricks to get you started.

  • Facebook’s Fundraising Tools: Deciding What’s Best for Your NonprofitWhile Facebook’s fundraising tools have potential, they do come with some drawbacks. How can you decide what’s best? Take a look at some of the pros & cons on how they can benefit your nonprofit organization.

  • It Takes a Village (To Plan a Nonprofit Event)“It takes a village,” or so they say. This wise, old proverb is primarily about raising children... or this piece of wisdom could also relate to your nonprofit and how it goes about hosting fundraising events.

  • 5 Tips for Fundraising After a Natural DisasterRecent natural disasters have proved tragic for many who lost property, belongings & loved ones. Responding as a nonprofit during times like these can be difficult, but not impossible. Follow some of these tips to decide what’s best.

  • How Crowdfunding Could Have Saved the Clock TowerHow could crowdfunding have saved the clock tower in the movie, Back to the Future? Well, we may not have been there back in 1955, but we’ve got a few ideas for your nonprofit organization to use in the present & future.

  • Ten Ways to Give a Big Thanks to Your Big DonorsHow good is your nonprofit organization at saying thank you to your donors? Here are 10 unique & creative ways to say, "thank you" to your most generous supporters. After all, a little gratitude can go a long way.

  • Tired of Events? Here are Six Ways to Build Relationships (and Fundraise) Without ThemEvent planning takes a lot of work, preparation & manpower, and it can exhaust your staff & volunteers. Here are six things you can do to build relationships & fundraise without all the energy it takes to pull off a large-scale event.

  • Crowdfunding: Your Basic Questions AnsweredHere’s a quick look at the basics of crowdfunding and answers to some of the most commonly asked questions. It is important to understand what crowdfunding is, where it fits within a nonprofit organization’s overall fundraising strategy.

  • How to Make the Most of Your Crowdfunding CampaignCrowdfunding is an effective way to boost your fundraising, but it is rarely, if ever, a “build it and they will come” type of initiative. If you’re considering launching a campaign, here are six ways to get a return on your investment.

  • Five Important Marketing Trends for 2017See what marketing experts predict will be highly effective marketing trends going forward and keep these in mind as you set your focus on the future and plan your nonprofit organization’s marketing strategy for 2017.

  • Seven Ways You Drive Donors AwayIs there anything that your organization is doing that is hurting your cause? Even if your intentions are good, here are seven ways your nonprofit might be driving your donors away & into the arms of another nonprofit.      

  • What You Need to Know About PCI CompliancePayment Card Industry (PCI) compliance can be a little complex to understand, but it’s essentially about payment security. It has to do with how your nonprofit organization handles, stores and transmits cardholder data.

  • Why You Desperately Need a New Donor Welcome Email SeriesThe way you welcome new supporters in your email can significantly impact your donor retention rate—this is a fact that many nonprofit organizations ignore when it comes to turning first-time donors into long-term constituents.

  • How to Raise More Money with Facebook’s Fundraising ToolsNonprofit organization’s can launch fundraiser pages on Facebook—in addition to their general profile page—to promote special fundraising campaigns. When a user donates, that can be shared which also includes a donate button.

  • How to Help Your Donors Reject the Overhead MythBelieve it or not, the overhead myth still exists, and people who donate or are thinking of donating still scrutinize nonprofits organizations, wondering what percentage of their gift actually goes toward the “cause.”

  • planning fundraising eventsWhen it comes to raising funds for your nonprofit organization, successful fundraising events provide a substantial contribution. Following these tips to help your events run smoothly, gain constituents & raise donations.

  • Promoting Your Next Nonprofit EventIf you’re interested in marketing your nonprofit organization’s upcoming fundraisers, check out these major tips on how to promote your next philanthropic event. It all starts with reaching attendees a number of ways.

  • Depost a Gift and FirespringFirespring has acquired Deposit a Gift, a crowdfunding platform helping nonprofit organizations create fundraising campaigns.

  • Welcome to July—vacation season is officially in full swing. But don’t let your marketing strategy take a vacation, too. Here’s how to stay connected and in touch with your supporters during the lazy, hazy days of summer.

  • fa855892-2e4c-495f-848c-49c98559c437.pngAvailable funds can mean the difference between helping the community and struggling to get by. If your nonprofit wants to increase donations, check out these 10 more innovative ideas to utilize in your next fundraiser.

  • bc89c5d7-fcee-4933-8f3f-13033d4c09f9.pngA strong call to action (CTA) contributes to the success of any institution and drives engagement. When it comes to crafting compelling calls to action for your nonprofit, keep these 40 examples and pointers in mind.

  • One Today is a free mobile app by Google that features a different nonprofit project every day. Creating projects with One Today takes about 10 minutes, according to Google, and it’s so simple, there’s no need for an IT guy.

  • When it comes to fundraising, making the ask is one thing—sealing the deal is another. While there’s no magic formula or exact science to closing an ask, consider these four ways to help turn the tide in your favor.

  • Even if you’ve done enough fundraising to feel comfortable soliciting money, there’s still something about “the big ask” that can cause a few butterflies. Before you reach out to your donor, ask yourself these three questions.

  • Personas are not something you create for the outside world—they’re a tool you use behind the scenes to understand your target audience and how to motivate them to support your organization. Here’s how to begin.

  • It’s crucial to your nonprofit's fundraising success to understand exactly what a good ask entails, how to ask and ask well. Check out these eight important elements of an ask that will help your organization get results.

  • d9e60eaa-c343-41f2-9a0c-61b6bd3df2af.pngYou can only do so much to raise money for your cause. If your nonprofit organization could use a boost, check out these top 10 creative fundraising ideas for creating events that will send your donations through the roof.

  • Creating a process for giving timely and meaningful thank-yous to all donors is vital to keeping them long-term and communicating your value. Here are five ideas for kindly saying thanks to donors, small and large.

  • Great donation pages can make your nonprofit’s website a converting machine, which is why it’s important to be sure they’re well designed, clean, easy to navigate and optimized for supporters to take action.

  • While grant writing is not an exact science, there are steps you can take to increase your organization’s chances of receiving a piece of the pie. Here are 12 tips that will make your grant applications a cut above the rest.

  • Even if you feel like you’re doing all you can to earn your donors’ trust, there may be a few simple steps you can take to go the extra mile. Here are five ways to instill confidence and make your constituents proud to support you.

  • If a one-time gift is good, recurring gifts are exponentially better. If you’re ready to ramp up your efforts to secure more recurring donations for your nonprofit, here are three simple steps to get you started.

  • When it comes to your nonprofit website, a call to action is the very spot where you ask somebody to do something like donate or volunteer. When you’re ready to write a call to action on your website, keep these tips in mind.

  • With charitable giving at an all-time high, note that online fundraising is growing much faster than any other kind. As a nonprofit, you can grow your mission and boost online donations by following six simple best practices.

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