Technology Articles

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Not a techie? Not a problem. Our tech experts are on top of industry trends and the latest advancements, and write so you can understand them, even if you’re not a developer or programmer. Learn how today’s technology can help you raise more money, engage with your constituents and create an online presence that best reflects your nonprofit and its mission. You’ll be able to work smarter, not harder, with the right kind of technology for your charitable organization.

  • Why Nonprofits Should Use Data Visualization and HowData visualization refers to the organization of data into a visual format. Simple as that! It allows board members and other non-technical professionals to easily digest what your data means using graphical and pictorial elements.

  • How Nonprofits Can Start Using Social Media Analytics and What to MeasureYou may be wondering: How do I start using social media analytics? What tools should I use? Which metrics should I measure? If so, stick around because we’ll answer those questions shortly.

  • Social Share Buttons Help Raise More Money and AwarenessEver wonder if you’re wasting your time on social media? Is anyone even paying attention? Quit wasting time and learn what social media analytics is and why it’s vital to the overall health of your nonprofit.

  • Google Chrome Security Changes: How Your Nonprofit Can Avoid Website ShamingIf you want to stay on Google’s good side, it’s time your website is encrypted. Beginning in July 2018, the Chrome will begin labeling all HTTP sites as “not secure.” Here’s what you need to know to avoid Google shaming.

  • Q&A: What the Net Neutrality Fight Means for Your NonprofitNo doubt the words “net neutrality” have been on your radar for months now. The topic has been in the news since the FCC voted last December to repeal the 2015 net neutrality regulations.

  • The Ins and Outs of Slacktivism and Its Effect on NonprofitsSlacktivism has gained popularity on social media in recent years, and for some nonprofits, it may make a difference. Others see little impact. Today we dive into the ins and outs of slacktivism and its effect on nonprofits.

  • 6 Words Your Nonprofit Uses That Drive Donors AwayVideo isn’t always the answer. The reality is that video marketing is worth your investment—it just has to be done properly. Here are the five Ws (with a bonus H thrown in) of video marketing.

  • How to Create Infographics That Drive EngagementAs a nonprofit, you work to influence people with your cause. But when internet users have a short attention span, you need to catch their interest quickly and keep it long enough for them to feel involved. Cue the infographic.

  • How Landing Pages Can Make Your Nonprofit Website a Converting MachineThe truth is, nonprofit website traffic doesn’t always lend itself nicely to conversions. Cue landing pages. Conversion is its number one job. Here’s how landing pages can turn your NPO website into a conversion machine.

  • Benefits of Leveraging Augmented Reality for Your NonprofitAugmented reality puts a nonprofit on the forefront of technology, helping gain more constituents and raise money. By embracing the virtual world, you can impact the real world. Here’s how your nonprofit can get in on it.

  • 47bc3eb1-755a-4d08-b4fd-b29befb804b2.jpgIn building a website, a domain name should represent your mission. But how do you select the best domain for you? Check out these 5 steps to choosing a domain name that boosts engagement and drives traffic to your site.

  • Every marketer would love to get a hashtag to trend—it means expanded reach and influence, a larger audience and more publicity. Here are six basic guidelines to creating a hashtag that has a chance of trending.

  • In case you haven’t heard, Google wants to give you free advertising through their Google Ad Grants program. Once you’re approved and ready to write your text ads, here are five tips to get you going in the right direction.

  • 4410ed33-10e8-4bd2-a7c7-13ec223a98f4.pngWhen it comes to marketing, reaching as many people as possible can raise awareness, increase volunteer involvement and improve donor engagement. Consider these three ways to leverage emoji marketing for your nonprofit.

  • Video can be an inexpensive way to share your story—it basically makes broadcasting affordable for nonprofits without the money to buy television or airtime. And posting videos on YouTube has three significant advantages.

  • There’s no doubt that your supporters and prospects love video. The good news is, anyone can produce quality videos these days using a little thought, ingenuity and their smartphone (and perhaps a good editing tool).

  • A well thought out video marketing strategy can be an affordable yet highly useful way to communicate and engage with your audience. Here are eight video marketing tips to help you kick off your nonprofit's video strategy.

  • When it comes to your online presence, you need more than a mission statement. You need a website that is both beautiful and functional. If you want to take your nonprofit to new heights, make sure you have these six tools.

  • You want to impact the world and be sure every dollar you spend helps accomplish your mission—that’s understandable. But sometimes the best way to change the world is to invest right back into your organization.

  • If you want to turn your website visitors into supporters, creating landing pages that convert should be at the top of your priority list. Here are five tips to giving your visitors the smooth landing they deserve.

  • Payment Processing Options for Your NonprofitOnline fundraising brings in millions of dollars for the nonprofit industry every year, and the numbers continue to grow. But along with accepting all that money come concerns and issues surrounding the electronic payment process.

  • 5 Considerations for Your Next Member Renewal Email SeriesWhen it comes time to ask your nonprofit’s members to renew, how you go about it is as important as the ask itself. Crafting an email or series of emails for member renewal may be one of the most important things you do all year—for the most effective effort, this is a process that requires careful consideration.

  • Is Cloud Storage Right for Your Nonprofit?You’ve likely heard references to cloud computing over the past few years but wondered just what it is and how it pertains to your organization. If you’re still a little fuzzy on how you could benefit, here are the basics.

  • integrated payment providerYou might be surprised to find out that Google, the mother of all search engines, has a program specifically created for nonprofit organizations. Google for Nonprofits includes a free membership and access to Google Grants, which provides nonprofits with $10,000 per month to advertise on

  • SEO basicsIf you’ve spent time digging around your website or researching search engine optimization, you’ve certainly stumbled across the terms “title tags” and “meta descriptions.” And, you may have a few questions.

  • responsive website Google implemented a new mobile-friendly ranking algorithm in an effort to elevate the mobile user experience and make it easier for users to find information or navigate websites on their devices. What does this mean for you?

  • clouds Over the past few years, cloud services for nonprofits has become a mainstream IT approach and has been readily adopted by several NPOs. In fact, you may be using cloud-based applications without knowing it. If you’re still a little fuzzy on what cloud computing is exactly, here’s some help.

  • glasses This fallacy has cost far too many organizations too much money. It’s based on misdirected thinking that says you should make marketing decisions based on cost, not on value, and focuses on the price tag, not the return on investment.

  • social media I get asked the question often, “What should we look for in donor database tools?” I believe there are three crucial elements that every nonprofit organization needs. All good donor database tools worth your time and money will include . . .

  • gearsOver the past few years, much has been made about optimizing your nonprofit website for search engines. But the truth is search engine optimization, SEO, is the last thing that nonprofits should be concerned about. Here’s why.

  • How to Help Others Embrace New Nonprofit TechnologyWhen I’m traveling and speaking to nonprofits, one of the most common questions I get is about how to get people on board when it comes to new nonprofit technology. Here’s my best recommendation from a question I often receive.

  • email newslettersAre QR codes for nonprofits still around? Most definitely. Because 50% of internet searches are conducted on mobile devices, and 50% of mobile phone users use their smartphones as their primary internet source.

  • headlines Within the past few months, Google made some changes in their search analytics and functionality that had the internet all abuzz. How will search engine optimization change. Here’s what all the talk was about.


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