Posted by Pamela Kilzer

If your nonprofit organization has an online presence, you’ve probably heard about some of the essentials to strengthening your web presence: updated website, strong social networking, email marketing, etc. You may already know how to ask potential constituents to get involved and donate to your cause. But, nonprofits often misunderstand what online calls to action are and how they can affect your organization.

A strong call to action (CTA) contributes to the success of any institution. For your nonprofit, it can make the difference between heightened donor involvement and diminished opportunities. Calls to action are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as the stepping stone between website visitors just passing by and those who feel invested enough to get involved in your cause.

You should include effective CTAs throughout your website, social media, email messages and especially on your nonprofit organization (NPO)’s landing pages. When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

By following these simple pointers, your nonprofit organization can easily create calls to action that will generate constituent leads. Now that you’ve got some tips to structure your ask, get started with these 40 call to action examples ideas.

1. Keep me informed. 21. Talk to us.
2. Make a donation. 22. Impact the life of (blank) today.
3. Give us a call. 23. Find out more!
4. Join the fight! 24. Give to (blank).
5. Learn more. 25. Click here and donate!
6. Become an ambassador. 26. Take action!
7. End (blank) today. 27. Volunteer with us.
8. Join our mailing list. 28. Fight (blank) now.
9. Become a member! 29. Find an event near you.
10. Give to our cause. 30. Donate here.
11. Help (blank) in need. 31. Save the (blank) now.
12. Get involved! 32. Start today!
13. Volunteer with us. 33. Subscribe to our blog.
14. Follow these steps! 34. Give to (blank) in need.
15. Support (blank) now. 35. Transform (blank) lives today!
16. Complete your gift. 36. Give $(blank) to help (blank) today.
17. Stop unjust (blank). 37. Sustain our mission.
18. Protect (blank) from (blank). 38. Make a difference in (year).
19. Advocate for our cause. 39. Show your support by helping (blank) today.
20. Sign up for our newsletter. 40. Partner with us to help (blank).

One nonprofit that utilizes impactful calls to action is Water for People. Take a look at the variety of examples this group uses on their website home page.

When it comes to your nonprofit organization’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher donations for your NPO and further your cause.

By following valuable pointers and utilizing these top 40 call to action examples, your nonprofit organization can develop effective CTAs and impact the world.

Interested in more information on calls to action? Firespring provides beautiful nonprofit website designs that can help you craft effective CTAs to boost constituent engagement. Start your free trial at or find out more by calling 877.447.8941.