Posted by Lisa Thompson

Google recently implemented a new mobile-friendly ranking algorithm in an effort to elevate the mobile user experience and make it easier for users to find information or navigate websites on their devices.

What does this mean for you? Three things:

If your nonprofit's website isn’t mobile-friendly, your web traffic could take a hit. Did you know that more than 60% of all Google searches originate on mobile devices? So, if even 50% of your website traffic from Google is from mobile, you’ll want to make sure you have optimized your site for mobile users so you don’t lose all that traffic. If your competition has taken the steps to optimize their websites, you could suddenly find yourself outranked in the search results.

You stand to miss out on online donations. Although only 9.5% of online donations are made from mobile devices, mobile giving is on the rise—people donate where and when it’s most convenient, and oftentimes that’s on a mobile device, both at home and on the go. According to the Online Fundraising Scorecard, only 16% of nonprofit donation forms are optimized for mobile. As your consumers evolve, it will become more important for your organization to adapt by providing a convenient online experience.

Even your desktop search ranking could suffer. We’re not entirely clear how the new algorithm will affect search queries that originate from desktop computers, but we do know that Google has been gradually moving towards favoring mobile-friendly sites for quite some time. While Google makes it clear that the latest algorithm change is primarily aimed at mobile search queries, we shouldn’t assume that there won’t be any effect on desktop-based search rankings as well.

Want to see how Google rates your site for mobile? Take this quick test.

To learn more about how you can optimize your website for higher conversion, call us at 877.447.8941 or contact us today.