Posted by Tony Endelman

As a nonprofit, having a well crafted, user-friendly website is vital to boosting donations and growing your mission. And now that almost 70% of smartphone owners use those phones to access the internet each and every day, your nonprofit’s website must feature a responsive design.

TechTarget defines responsive design as “an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries.” In other words, a responsive design will detect the visitor’s screen size and orientation, and change the layout accordingly.

So why does your nonprofit’s website need to be responsive?

  1. Phone screens are small.
    You already know this, of course. But maybe you haven’t considered that while a website may look absolutely stunning on a desktop monitor, it gets scaled down to virtually nothing on a smartphone, making it incredibly difficult to navigate and read. Having a responsive design is the remedy to this problem. And don’t forget, almost 70% of smartphone owners use their phones to access the internet each day. Plus, for the first time ever, mobile media time is now greater than desktop and other media.
  2. Mobile donations continue to climb.
    That’s right. When it comes specifically to donating, a study by Google shows that 25% of online donors in make a donation from a mobile device. So it goes without saying that having a responsive design will make it far easier for your nonprofit to get mobile donations.
  3. You’ll be ready for the future.
    While technology is undeniably amazing, it’s frustrating to know that once you buy a new smartphone or tablet, a newer version is already coming down the pike. With a responsive design, you can be sure that your nonprofit’s website will respond to the mobile devices of the future.
  4. Google will love you.
    That’s because Google takes the user experience into account when determining search results. So having a mobile and tablet-friendly website will return better rankings—and more donations—for your nonprofit. According to the Online Marketing Institute, 85% of users will abandon a site if it isn’t well designed and easy to use. Moreover, Google states that responsive web design is its recommended mobile configuration, and even declares it as the industry best practice.

Not sure how to get started? Firespring offers stunning responsive website designs for nonprofits with all the essential tools built right in.