Posted by Jay Wilkinson

In this day and age, every nonprofit organization should have a web presence with both a public side and a private side. Unfortunately, many still have not adopted adequate technology to give them access and control over the private side, which can hurt the public side.

Let me break it down like this:

The public side of your site is where your online visitors go ( to view and engage with your organization online. The private side is an administration or private area where you, or key members of your team, log in with a username and password to update and modify information on your public website.

If you are still relying on just one person to make the updates on your website, you’re operating with inadequate technology and basically shooting yourself in the foot. You shouldn’t need a computer geek, an intern, a web developer or any other techie to modify and update your website for you—you should be able to update information on your own with point-and-click simplicity. Drag and drop, and you’re done. That simple.

If you’re not able to update and modify your own website, you should resolve to build the next iteration on top of a content management system. There are hundreds out there. Some are free, some cost lots of money. Find the one that’s best for you.

If you want the public aspect of your website to be engaging, fresh and relevant for your online visitors, you need to focus first on the private side. Be sure you have a system that gives you the ability and access you need to make your website your most powerful marketing tool.