Posted by Jay Wilkinson

I’m going to state the obvious here: Having an online presence is non-negotiable. We all know that embracing the internet is crucial in a world where people are connected 24/7.

Of course, the web will never replace face-to-face interaction. Nonprofit organizations, by nature, need to stay connected with their communities through personal relationships. An online presence simply allows a nonprofit to deepen and strengthen the relationships that they have already with the people in their community.

Still, organizations struggle with the web and, in particular, their nonprofit website. In fact, of the 90% of nonprofits that are online, nearly 3/4ths designed their website in-house or use something that’s been donated by a volunteer or public agency.

Herein lies one of the biggest issues that nonprofits struggle with: How best to utilize their go-to geeks. I say this with lots of love and affection, because I have been the go-to geek for several organizations in my life. But, having a go-to geek solely responsible for building a nonprofit’s website is not in the best long-term interest of the organization.

Don’t get me wrong—Go-to geeks should be involved in the process of building a nonprofit’s website. They just shouldn’t be handed the keys with a directive to “take care of this for us.” The vision, purpose and passion of a leadership team is necessary to implement a web presence that’s truly impactful.